Audi Strengthens Q Range in India With the Launch of the Performance-Focused Audi SQ8
Audi India has expanded its high-performance luxury SUV lineup with the launch of the new Audi SQ8 on March 17, 2026. Positioned as the sweet spot between the standard Audi Q8 and the top-tier Audi RS Q8 Performance, this new model blends commanding street presence with everyday usability. The Audi SQ8 is available at an introductory price of INR 1,77,72,000 (ex-showroom) across India.
Unmatched Engine and Performance
Under the hood, the Audi SQ8 is powered by a robust 4.0-litre V8 TFSI engine that generates 373 kW of power and 770 Nm of torque. This substantial power allows the SUV to sprint from 0 to 100 km/h in a remarkably quick 4.1 seconds, reaching a top speed of 250 km/h.
To ensure superior handling and agility, the SUV comes equipped with Audi’s quattro permanent all-wheel drive featuring a self-locking centre differential, adaptive air suspension sport with a continuous adaptive damping system, and all-wheel steering. Enthusiasts will also appreciate the S-specific sport exhaust system that delivers a characteristic sound profile. Buyers seeking even sharper dynamics can opt for the advanced suspension package, which includes active roll stabilization and quattro with a sports differential.
Audi SQ8 Specifications
| Specification | Details |
| Engine | 4.0-litre V8 TFSI |
| Power Output | 373 kW |
| Torque | 770 Nm |
| Acceleration (0-100 km/h) | 4.1 seconds |
| Top Speed | 250 km/h |
| Drivetrain | quattro permanent all-wheel drive with self-locking centre differential |
| Suspension | Adaptive air suspension sport with continuous adaptive damping system |
| Steering | All-wheel steering |
| Exhaust | S-specific sport exhaust system |
| Price | INR 1,77,72,000 (ex-showroom) |
Striking Exterior Design
The exterior of the SQ8 is characterized by a bold singleframe mask in an aluminum look featuring a modern 2D Audi logo, S-specific bumpers, and frameless doors that enhance its sporty visual appeal. Standard equipment includes HD Matrix LED headlights with Audi Laser Light, providing superior visibility and four distinctive light signatures.
The vehicle features red brake calipers adorned with the S logo, while optional ceramic brakes with Anthracite Grey calipers are available for upgraded stopping power. Buyers can choose from eight standard exterior colors, including Mythos Black, Daytona Grey, Ascari Blue, Chilli Red, and Sakhir Gold, along with a range of optional Audi Exclusive colors. A panoramic sunroof is also offered as a standard feature.
Luxurious Interior and Advanced Technology
Inside the cabin, the SQ8 features standard sport seats upholstered in a Dinamica Frequency microfiber and leather combination, complete with S embossing. The driver-focused cockpit includes a flat-bottom, 3-spoke sport contour leather steering wheel with multifunction controls and shift paddles.
Infotainment and connectivity are handled by the Audi Virtual Cockpit plus and MMI Navigation plus with MMI touch response. For an immersive audio experience, the SUV includes a premium Bang & Olufsen 3D Sound System featuring 17 speakers, a 16-channel amplifier, and a 730-watt output. Passenger comfort is further enhanced by a 4-zone deluxe automatic air conditioning system and an Audi Phone Box light with wireless charging capabilities.
Audi SQ8 Features
| Category | Features |
| Exterior | HD Matrix LED headlights with Audi Laser Light and 4 light signatures; Panoramic sunroof; Frameless doors; S-specific bumpers and illuminated door sill trims; Red brake calipers with S logo; Aluminum look Singleframe mask with 2D Audi logo |
| Interior & Seating | Sport seats with Dinamica Frequency microfiber/leather and S embossing; 3-spoke flat-bottom sport contour leather steering wheel with shift paddles; Contour/ambient lighting package plus with 30 colour options; Matt Brushed Aluminum inlays |
| Infotainment | Audi Virtual Cockpit plus; MMI Navigation plus with MMI touch response; Bang & Olufsen 3D Premium Sound System (17 speakers, 16-channel amplifier, 730-watt output) |
| Comfort & Convenience | 4-zone deluxe automatic air conditioning; Power latching doors (soft close); Electrically operated luggage compartment lid; Audi Phone Box light with wireless charging; Park assist plus with 360-degree cameras |
| Safety | Eight airbags; Cruise control with speed limiter; Audi Pre Sense Basic |
Safety and After-Sales Peace of Mind
Safety remains a priority with eight standard airbags, cruise control with a speed limiter, and Audi Pre Sense Basic. Optional safety and assistance upgrades include night vision assist, a head-up display, and lane departure warning.
Adding to the ownership experience, Audi offers the new SQ8 with 10-year complimentary Roadside Assistance, alongside comprehensive maintenance and service packages.
Frequently Asked Questions (FAQs)
What is the price of the Audi SQ8 in India? The Audi SQ8 is available at an introductory price of INR 1,77,72,000 (ex-showroom) in India.
What engine powers the new Audi SQ8? The Audi SQ8 is driven by a powerful 4.0-litre V8 TFSI engine that produces 373 kW and 770 Nm of torque.
How fast is the Audi SQ8? The performance SUV can accelerate from 0 to 100 km/h in just 4.1 seconds and has a top speed of 250 km/h.
What are the key interior and technology features of the Audi SQ8? Key interior features include sport seats with Dinamica microfiber and leather upholstery, a 730-watt Bang & Olufsen 3D Premium Sound System with 17 speakers, Audi Virtual Cockpit plus, and 4-zone deluxe automatic air conditioning.
Does the Audi SQ8 come with a roadside assistance package? Yes, the Audi SQ8 comes with a 10-year complimentary Roadside Assistance package, in addition to attractive comprehensive maintenance and service packages.
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