TVS Motor Unveils Massive New TV Campaign for the TVS iQube
On March 18, 2026, TVS Motor Company announced the launch of a brand-new campaign for its flagship electric scooter, the TVS iQube. The campaign reinforces the scooter’s positioning as “India’s Favourite Family EV”. Celebrating a deep emotional connection, the campaign highlights the trust built with over 850,000 Indian families.
A High-Impact Media Rollout
This initiative represents one of the biggest TV campaigns for the TVS iQube to date. The brand has planned a high-impact media rollout across major properties, which includes the IPL and movie broadcasts, to ensure widespread reach across diverse markets in India. According to Saurabh Kapoor, VP of Marketing for the EV Business at TVS Motor Company, this campaign is a natural progression of their journey, taking the story to a national stage to resonate deeply with audiences and accelerate EV adoption.
Storytelling Rooted in Everyday Life
The campaign film focuses on the everyday reality of Indian families. It captures the various roles the TVS iQube plays, ranging from office commutes to school drops and shared family moments. The core message of the campaign is: “Behind every person’s journey, is an entire family. And behind every happy family – is a TVS iQube”.
Highlighting Practical Features
Within relatable, real-life scenarios, the film seamlessly integrates the product’s strengths and thoughtful innovations. Key features showcased include:
- A comfortable pillion backrest.
- Hill hold assist technology.
- Low running costs.
- Smart connectivity options.
- Large under-seat storage.
Core Principles of the TVS iQube
The TVS iQube is inspired by three fundamental principles to make electric mobility accessible to everyone:
- Power of Choice: Offering customers variety in range, connected capabilities, and colours.
- Peace of Mind: Ensuring vehicle safety by adhering to the latest norms and providing a solid overall purchase experience.
- Simplicity of Operating: Delivering an experience that is impactful yet hassle-free.
Presently, the TVS iQube is available across India in more than 1000 cities and through over 3300 dealerships.
FAQs
What is the core message of the new TVS iQube campaign? The campaign’s powerful message is: “Behind every person’s journey, is an entire family. And behind every happy family – is a TVS iQube”.
How many families currently use the TVS iQube? More than 850,000 Indian families currently share an emotional connection with the TVS iQube.
Where is the new TV campaign being broadcast? The high-impact media rollout is taking place across marquee properties, including the IPL and movies.
What features of the TVS iQube are highlighted in the film? The film highlights features such as the pillion backrest, hill hold assist, low running cost, smart connectivity, and large under-seat storage.
How accessible is the TVS iQube in India? TVS iQube electric scooters are available in over 1000 cities and through more than 3300 dealerships across the country.
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