Ather Energy Doubles Retail Network to 700 Experience Centres Across India in FY26
Ather Energy Limited, a leading electric two-wheeler manufacturer in India, announced on April 09, 2026, that it has officially crossed the milestone of 700 Experience Centres across the country. This aggressive scaling strategy highlights the brand’s commitment to improving accessibility and reaching a wider demographic of electric vehicle consumers.
Rapid Retail Expansion and Scaling Operations
The journey to 700 Experience Centres has been marked by rapid acceleration over the past financial year. Ather has added over 350 new Experience Centres in just the past year. This effectively doubles the company’s retail network, which stood at 351 centres in India as of March 31, 2025.
This massive expansion strategy has been instrumental in driving Ather’s growth across various markets. By physically expanding its footprint, the company has successfully improved the accessibility of its products and enabled operations to scale efficiently across both existing strongholds and entirely new markets.
Market Share Gains and the Success of Ather Rizta
The direct result of increasing consumer touchpoints has been a significant boost in sales and market penetration. Over the past year, the expanded retail footprint has helped Ather reach a much wider set of customers. Consequently, the company’s national market share rose to 18.7% in March 2026, according to Vahan data.
A major catalyst behind these impressive sales figures is the introduction and subsequent success of the Ather Rizta. Positioned as Ather’s first family scooter, the Rizta has been a massive hit, selling over 2.8 lakh units since it was launched. This specific model has been crucial in significantly expanding Ather’s reach into brand-new customer segments and unlocking pent-up demand across newer markets.
Simultaneously, the company continues to see sustained and continued demand for its performance-oriented Ather 450 series. The combined success of the family-focused Rizta and the performance-driven 450 series has driven consistent growth across all regions.
Strategic Focus on Middle India and Tier-2 Cities
Ather did not simply expand at random; its retail expansion in FY26 was strategically focused on Middle India and the Rest of India. By Ather’s classification, Middle India comprises the states of Gujarat, Maharashtra, Madhya Pradesh, Chhattisgarh, and Odisha.
This targeted approach has enabled a faster scale-up in these specific markets, ultimately driving meaningful gains in market share. The strategy has translated into strong momentum, with Ather seeing a nearly 2X increase in momentum across these regions.
While pushing aggressively into Middle India, the company has not neglected its core markets. Ather continues to deepen its existing presence in South India. At the same time, it is aggressively expanding into Tier-2 and Tier-3 cities to build a more balanced, widespread national footprint.
Leadership Perspectives on Future Growth
Company leadership views this retail strategy as a foundational pillar for current and future success. Ravneet Singh Phokela, Chief Business Officer at Ather Energy, stated that the past year has been heavily focused on scaling the retail footprint as a key lever for growth.
Phokela noted that while the Experience Centre count increased across all geographies, the expansion in Middle India and the Rest of India has been particularly aggressive. This aggression has allowed the brand to target new geographies and segments, directly leading to strong volume and market share gains. Looking ahead, Phokela expressed confidence that the company still has headroom for growth and will continue on this path over the next few quarters.
Strengthening the Ownership Ecosystem
Selling an electric vehicle requires a robust support infrastructure, and Ather has scaled its ecosystem alongside its retail network to support a seamless ownership experience.
Last month, the company announced that it had officially crossed 500 authorised service centres across India. This milestone ensures that reliable after-sales support is available in every city where Ather operates.
Furthermore, keeping these vehicles charged is supported by Ather Grid, which is India’s largest two-wheeler fast-charging network. As of December 31, 2025, this network has grown to include over 4,357 fast-charging and neighbourhood charging points globally, enabling highly convenient and accessible charging options for riders.
Frequently Asked Questions (FAQs)
What milestone did Ather Energy reach regarding its retail network? Ather Energy has successfully crossed 700 Experience Centres across India. The company added over 350 new centres over the past year, doubling its network from 351 centres as of March 31, 2025.
How has the retail expansion impacted Ather’s market share? Ather’s expanded retail footprint contributed to its national market share rising to 18.7% in March 2026, according to Vahan data.
Which scooter model has driven recent growth for Ather? The Ather Rizta, the company’s first family scooter, has driven significant growth. The model has sold over 2.8 lakh units since its launch, helping to expand Ather’s reach into new customer segments. There is also continued demand for the Ather 450 performance series.
What is Ather’s geographic strategy for expansion? Ather has strategically focused its FY26 expansion on Middle India and the Rest of India. Middle India includes the states of Gujarat, Maharashtra, Madhya Pradesh, Chhattisgarh, and Odisha. The company is also expanding into Tier-2 and Tier-3 cities while deepening its presence in South India.
How is Ather supporting its growing customer base with charging and service infrastructure? Ather has crossed 500 authorised service centres across India to ensure reliable after-sales support. Additionally, as of December 31, 2025, the Ather Grid has grown to over 4,357 fast-charging and neighbourhood charging points globally.
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