Mercedes-Benz Strengthens Presence with New Luxury Service Facility in Margao, Goa
Mercedes-Benz India has announced the inauguration of a state-of-the-art luxury service facility in Margao, Goa. Operating under Counto Motors, this new luxury service facility marks an expansion into South Goa and serves as the brand’s second location in the state. It supplements the existing 3S luxury facility situated in Ribandar, North Goa. By establishing a footprint in Margao, recognized as the commercial capital of Goa, Mercedes-Benz aims to cater to the fast-emerging luxury customer hub in the region.
Elevated Service Experience in South Goa
The opening of Counto Motors Margao aligns closely with Mercedes-Benz’s strategy to expand its presence across key growth markets in India while offering differentiated service support. The facility is designed to ensure a seamless, convenient, and hassle-free ownership experience closer to customers’ homes.
Shekhar Bhide, Vice President Customer Services at Mercedes-Benz India, highlighted that Goa is an important luxury market shaped by a growing demand for Mercedes-Benz vehicles and evolving customer aspirations. The new facility reinforces the brand’s core values of trust, prestige, and excellence. Aakash Khaunte, Director of Counto Motors, noted that this expansion brings the brand closer to its South Goa customer base and delivers a sales and after-sales experience consistent with Mercedes-Benz’s global standards.
Facility Specifications and Technological Integration
The Counto Motors Margao luxury service facility spans a total built-up area of 8,598 sq. ft.. This includes a covered showroom area of 4,307 sq. ft. and features a large service team dedicated to customer care. The workshop operates four bays, divided into two service bays and two supporting bays, structured for a Quick Service Turnaround.
The facility integrates modern technology to maintain transparency and provide real-time updates to vehicle owners. Key features and services include:
- Advanced Diagnostics: Seamless vehicle diagnostics utilizing modern technology-driven elements like XENTRY, Skyline, and OAB.
- Digital Integration: The use of the DSD Tab (Digital Service Drive) enables transparent service processes and digital job card creation.
- Maintenance Infrastructure: Dedicated Periodic Maintenance and General Repair (PMGR) bays.
- Customer Convenience: Personalized customer interactions with dedicated service advisors, alongside a pick-up and drop facility.
- Authenticity: Genuine parts replacement and warranty and goodwill support adhering strictly to Mercedes-Benz guidelines.
Expansive National Network and Production Footprint
Mercedes-Benz completed 30 years of operations in the Indian market in 2024, having pioneered the country’s luxury car segment. The brand’s world-class production facility, established in 2009 in Chakan near Pune, spans 100 acres. This facility represents an investment of more than INR 3000 crores and holds the largest installed production capacity of any luxury carmaker in India.
The company maintains the largest network among luxury carmakers in the country, featuring over 140 luxury touchpoints distributed across more than 50 cities. In 2026, Mercedes-Benz plans to launch 12 new products and inaugurate 20 new dealerships nationwide. The brand also commands a strong retail presence for its performance vehicles through exclusive AMG Performance Centres.
Diverse Luxury Portfolio
Mercedes-Benz India offers a comprehensive product lineup encompassing locally produced models and imported vehicles.
- Locally Produced Sedans and Limousines: The portfolio features the A-Class, C-Class, E-Class Long Wheelbase, S-Class, Mercedes Maybach S 580 limousine, and the V-Class.
- Locally Produced SUVs: The ‘Made in India’ SUV range consists of the GLA, GLC, GLE, and GLS models.
- Electric Vehicles: Mercedes-Benz locally manufactures the EQS 580 sedan and EQS SUV 450, making it the only luxury brand to produce two battery electric vehicles (BEVs) locally in India.
- Imported Vehicles (CBU): The completely built unit portfolio includes the G 450d, GLS Maybach, and the high-performance AMG range starting from the AMG A 45 S to the AMG GT 63 S E-Performance.
- Luxury BEV Segment: The broader EV lineup includes the EQS 580 SUV, Mercedes-Maybach EQS 680 SUV, and the G580 with EQ Technology.
140 Years of Global Innovation
Globally, Mercedes-Benz is celebrating its legacy with a “140 years of innovation” milestone. Since Carl Benz filed the patent for the first automobile 140 years ago, the brand has driven automotive innovation from the first vehicle in 1886 to today’s intelligent and safe electric vehicles, such as the all-new GLC and the all-new CLA. To mark the anniversary year, the company is driving three new S-Class saloons on a trans-continental journey visiting 140 locations worldwide.
Frequently Asked Questions
Where is the new Mercedes-Benz service facility located in Goa? The new state-of-the-art luxury service facility is located in Margao, South Goa, and is operated by Counto Motors.
How many service facilities does Mercedes-Benz have in Goa? With the inauguration in Margao, Counto Motors operates two Mercedes-Benz facilities in Goa, supplementing their existing 3S facility in Ribandar, North Goa.
What technological features are available at the new Margao facility? The facility is equipped with modern technology elements like XENTRY, Skyline, OAB, and DSD Tab (Digital Service Drive) to ensure seamless vehicle diagnostics and transparent service processes.
What are Mercedes-Benz’s expansion plans for India in 2026? Mercedes-Benz plans to launch 12 new products and inaugurate 20 new dealerships across the country in 2026.
How large is the Mercedes-Benz network in India? Mercedes-Benz has the largest network spread among any luxury carmaker in India, operating over 140 luxury touchpoints across more than 50 cities.
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