Audi SQ8 Launched in Bengaluru: V8 Power Unleashed at the Turf Club
The roar of a V8 engine echoing across the Bangalore Turf Club is not something you expect to hear every day. But that was exactly the scene when Audi India chose the iconic horse racing venue to unleash its newest thoroughbred: the performance-focused Audi SQ8.
Having attended the launch in person, I can confirm the atmosphere was genuinely awesome. Watching this powerhouse SUV being showcased where racehorses usually dominate was a brilliant touch, perfectly mirroring the vehicle’s blend of commanding presence, exhilarating performance, and everyday practicality.
Here is a detailed look at what the new Audi SQ8 brings to the Indian market.







Uncompromising V8 Performance
Under the hood, the Audi SQ8 is an absolute powerhouse. It is driven by a 4.0-litre V8 TFSI engine that generates a massive 373 kW and 770 Nm of torque. This translates to blistering straight-line speed, completing the 0-100 km/h sprint in just 4.1 seconds before hitting a top speed of 250 km/h.
To handle this power and ensure precision engineering, Audi has equipped the SQ8 with its signature quattro permanent all-wheel drive, featuring a self-locking centre differential. The driving dynamics are further sharpened by an adaptive air suspension sport system and all-wheel steering, ensuring agility despite the SUV’s size. The S-specific sport exhaust system also provides a highly characteristic sound profile to match the V8’s grunt.
Striking Exterior Design
The exterior is sharp and modern, featuring a singleframe mask in an aluminum look alongside a 2D Audi logo. The front end is dominated by HD Matrix LED headlights with Audi Laser Light, providing superior visibility and four distinct light signatures.
The sport coupe’s visual appeal is heightened by frameless doors and S-specific bumpers with illuminated door sill trims. A panoramic sunroof is offered as a standard feature. For those looking for further customization, buyers have the option to add R22 alloy wheels in various designs, as well as ceramic brakes featuring Anthracite Grey calipers.
Luxury and Technology
Inside, the cabin is a mix of sportiness and supreme luxury. Standard equipment includes sport seats in the front, featuring S embossing and a Dinamica Frequency microfiber/leather combination upholstery. Passengers also benefit from 4-zone deluxe automatic air conditioning.
The technology suite is comprehensive, offering the Audi Virtual Cockpit plus alongside the MMI Navigation plus with touch response. For audiophiles, the Bang & Olufsen 3D Premium Sound System delivers a 730-watt output through 17 speakers and a 16-channel amplifier. Parking in tight spaces is made easier with the Park assist plus system, which utilizes 360-degree cameras.
Pricing and Ownership
The new Audi SQ8 is available in India at an introductory price of INR 1,77,72,000 (ex-showroom). Adding peace of mind to the ownership experience, Audi offers a complimentary 10-year Roadside Assistance package, alongside attractive comprehensive maintenance and service packages.
Frequently Asked Questions (FAQs)
What is the price of the Audi SQ8 in India? The Audi SQ8 is available at an introductory price of INR 1,77,72,000 (ex-showroom).
What engine powers the new Audi SQ8? The SUV is powered by a 4.0-litre V8 TFSI engine that delivers 373 kW and 770 Nm of torque.
How fast is the Audi SQ8? It can accelerate from 0 to 100 km/h in 4.1 seconds and has a top speed of 250 km/h.
What are the standard safety features included? Standard safety equipment on the SQ8 includes eight airbags, cruise control with a speed limiter, and Audi Pre Sense Basic.










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