Mercedes-Benz Strengthens Andhra Pradesh Footprint with New Visakhapatnam Showroom
Mercedes-Benz India continues to expand its reach across key growth markets with the inauguration of a new luxury showroom in Visakhapatnam, Andhra Pradesh. This strategic move aligns with the luxury carmaker’s strategy to move closer to its customers and deepen its footprint in high-potential emerging markets. The inauguration marks a significant step in the brand’s network expansion strategy during the second quarter of 2026.
Strategic Location and Long-Standing Partnership
The new dealership is launched in collaboration with Mercedes-Benz’s long-standing franchise partner, Silver Star. Positioned to cater to both existing and prospective luxury car customers in the city, the facility is strategically located at the Visakhapatnam Marriott by Fairfield. This location on the Chennai–Kolkata Highway provides the luxury showroom with enhanced visibility and ensures seamless connectivity from all corners of Visakhapatnam.
Amith Reddy, Managing Director of Silver Star, expressed delight at strengthening the long-standing association with Mercedes-Benz India through this new inauguration. He noted that the facility is designed to deliver an elevated and seamless customer journey, complete with personalized consultations, premium hospitality, and immersive product experiences, which will reinforce the brand’s strong appeal in the regional market.
Inside the Modern Luxury Retail Space
Constructed in a remarkably short span of three months, the new showroom spans approximately 2300 square feet. It stands as Mercedes-Benz’s first luxury 1S facility in Visakhapatnam that operates alongside an existing service facility in the city.
The showroom is meticulously designed to comply with Mercedes-Benz’s global Corporate Identity (CI) standards, integrating a premium ambience with tailored customer interaction zones. To enhance the retail experience, the space features immersive digital aids enabling customers to explore the Mercedes-Benz portfolio comprehensively.
Customer service is paramount, with the facility supported by a highly trained team of 15 professionals. These consultants are equipped to offer a personalized luxury sales experience through immersive product consultations and focused customer engagement across the entire sales and delivery journey. Additionally, the showroom includes a dedicated customer touchpoint area and one dedicated delivery bay.
Ushering in a New Era of Electric Mobility
In tandem with the showroom launch, Mercedes-Benz India took the opportunity to showcase the all-new CLA BEV in Visakhapatnam. This vehicle is highlighted as the brand’s most intelligent and advanced electric vehicle to date. By unveiling the CLA BEV at this new facility, Mercedes-Benz is actively ushering in a new era of luxury electric mobility for its discerning customers in the region.
Brendon Sissing, Vice President of Sales & Marketing at Mercedes-Benz India, emphasized that Visakhapatnam is a crucial emerging market that caters to a growing base of discerning customers. He expressed confidence in the brand’s steady growth within this market, aiming to deliver a differentiated luxury experience that fully aligns with their global standards.
The ‘Go to Customer’ Retail Network Expansion
This new Visakhapatnam facility is a core component of Mercedes-Benz India’s broader ‘Go to Customer’ strategy. The company has outlined a significant retail network expansion for the year 2026. Plans include adding more than 20 world-class MAR20X outlets across high-potential emerging markets, while simultaneously strengthening its presence in major metropolitan regions such as Bengaluru, Mumbai, and Delhi NCR.
The MAR20X format represents the modern retail format of Mercedes-Benz, built upon four key pillars: Design, Architecture, Customer-oriented process, and Digital enhancements. To support this extensive expansion, Mercedes-Benz Franchise Partners will invest ₹200 crore over the next two years. Customer experience remains central to this network strategy, with ongoing plans to upgrade existing nationwide facilities to the global MAR20X standard and explore advanced technologies like AI and automation-led solutions.
Frequently Asked Questions (FAQs)
Where is the new Mercedes-Benz showroom located in Visakhapatnam?
- The new showroom is strategically located at the Visakhapatnam Marriott by Fairfield.
- It is situated on the Chennai–Kolkata Highway, offering seamless connectivity and enhanced visibility.
Who is Mercedes-Benz’s franchise partner for this new dealership?
- Mercedes-Benz inaugurated the new luxury showroom with its long-standing franchise partner, Silver Star.
What is the size and staff strength of the new Visakhapatnam facility?
- The luxury showroom spans approximately 2300 square feet.
- It is supported by a team of 15 trained professionals.
Which new vehicle was showcased at the Visakhapatnam showroom inauguration?
- Mercedes-Benz India unveiled the all-new CLA BEV at the new showroom.
- It is described as the brand’s most intelligent and advanced electric vehicle yet.
What are Mercedes-Benz’s expansion plans for 2026?
- The company plans to add over 20 world-class MAR20X outlets across high-potential emerging markets.
- This network expansion will be supported by an investment of ₹200 crore by Franchise Partners over the next two years.
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