Kia India and HYBE INDIA Launch ‘Kia Vibe Studio’ at Delhi Pop-Up Park
New Delhi, India — Kia India is partnering with HYBE INDIA to bring the ‘Kia Vibe Studio’ to the HYBE INDIA Pop-Up Park in Delhi. The event is scheduled to take place on June 13 and 14, 2026, at Yashobhoomi, Delhi. Doors will open to attendees from 4:00 PM onwards. This collaboration aims to provide an interactive space centered on music, fandom, and automotive technology.
Integrating Automotive Innovation with Content Creation
The Kia Vibe Studio is situated within the Kia Engagement Zone and is housed inside the 2026 Kia Syros. The studio functions as an in-car content creation setup, allowing visitors to record and share high-quality performance videos directly from the vehicle.
The integration of the Vibe Studio highlights the features of the 2026 Kia Syros, which maintains a mass-premium market position. The vehicle includes a distinctive SUV design, improved accessibility to automatic transmissions including diesel options, and spacious interiors. Furthermore, the Syros features a five-star BNCAP safety rating and advanced connected technology.
This physical activation aligns with Kia India’s broader market authority. The automaker supports its product rollouts with an annual production capacity of 300,000 units and a network of 891 touchpoints across 396 cities. To date, Kia India has achieved 1.5 million vehicle dispatches and operates more than 500,000 connected cars nationwide, securing its position among connected car leaders in the country.
HYBE INDIA Auditions and National Expansion
The Delhi showcase represents the final segment of the HYBE India Pop-Up Parks journey, which previously visited Guwahati, Mumbai, Pune, Hyderabad, and Bengaluru. The broader 10-city initiative is designed to discover emerging talent for India’s next global girl group.
Following the Pop-Up Park events, HYBE INDIA will host on-ground auditions on June 14, 2026, at the Shangri-La Eros in Delhi. The audition phase will subsequently move to Ahmedabad, Kolkata, and Chandigarh to evaluate talent in other regional markets.
Actionable Takeaways for Attendees
- Event Location and Timing: The HYBE INDIA Pop-Up Park is located at Yashobhoomi, Delhi, on June 13 and 14, 2026, starting at 4:00 PM.
- Content Creation Opportunity: Visitors can utilize the Kia Vibe Studio inside the 2026 Kia Syros to record performance videos.
- Talent Auditions: Aspiring performers can attend the HYBE INDIA auditions on June 14, 2026, at Shangri-La Eros, Delhi.
- Further Details: Additional information regarding the audition process is available on the official HYBE INDIA website.
Frequently Asked Questions
When and where is the HYBE INDIA Pop-Up Park in Delhi? The HYBE INDIA Pop-Up Park will take place on June 13 and 14, 2026, at Yashobhoomi, Delhi, with entries starting at 4:00 PM.
What is the Kia Vibe Studio? The Kia Vibe Studio is an interactive content creation station located inside the 2026 Kia Syros at the event. It allows visitors to record and create shareable performance videos directly from the vehicle.
When are the HYBE INDIA auditions in Delhi? HYBE INDIA will conduct on-ground talent auditions on June 14, 2026, at the Shangri-La Eros in Delhi.
Will the HYBE INDIA auditions take place in other cities? Yes, following the conclusion of the Delhi pop-up events, the talent auditions will continue in Ahmedabad, Kolkata, and Chandigarh.
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