A Monumental Milestone: Ather Energy’s Explosive Growth Journey
Ather Energy Limited, India’s premier electric two-wheeler manufacturer, has achieved a monumental milestone by establishing over 500 Experience Centres (ECs) across India. This accomplishment is the result of a deliberate and rapid expansion strategy that saw the company add an impressive 101 new Experience Centres in just three months, from June to August 2025. This accelerated growth is a testament to the booming consumer demand for electric scooters, particularly for the new Ather Rizta—the company’s first-ever family scooter.
Ather’s expansion is not just about numbers; it’s a strategic move to make electric mobility accessible to a broader audience. The company has focused its efforts on strengthening its presence in “Middle India” (Gujarat, Maharashtra, Madhya Pradesh, Chhattisgarh, and Odisha) and North India, where consumer response has been overwhelmingly positive. The success of the Rizta has played a pivotal role in fast-tracking this expansion, proving that the appeal of electric mobility is not confined to urban metros alone.
In South India, where Ather already holds a dominant market position, the company has continued to build a robust retail and service network. This multi-pronged approach to market penetration has fueled a significant increase in Ather’s national market share, which grew to 14.3% in Q1 FY26, up from 7.6% in Q1 FY25.
The Power of Community and Product Innovation
Ather Energy’s growth journey is deeply rooted in its community-first philosophy and continuous product innovation. At the core of its product portfolio are two distinct lines: the Ather 450 series, designed for performance-oriented customers, and the Rizta, a convenience-first family scooter built for safety, comfort, and convenience. This dual-product strategy allows Ather to cater to a wide spectrum of riders, from urban adventurers to families looking for a reliable and eco-friendly daily commute.
The company’s commitment to innovation was on full display at the recent Ather Community Day 2025. During the event, Ather unveiled its all-new EL platform, which is set to power the next generation of Ather scooters. They also introduced AtherStack™ 7.0, an advanced software update that brings voice-enabled interaction and intelligent safety features like Pothole and Crash Alerts. Furthermore, the company announced a major touchscreen upgrade for the Rizta Z, a feature that enhances the user experience for family-focused customers.
Manufacturing at Scale: Fueling the Future of Mobility
To support its ambitious expansion plans and meet soaring demand, Ather has laid a robust manufacturing foundation. The company currently operates two manufacturing plants in Hosur, Tamil Nadu, with a third facility now planned in Bidkin, AURIC, Chhatrapati Sambhaji Nagar, Maharashtra. The addition of this new facility is expected to significantly boost Ather’s total manufacturing capacity across all locations to 1.42 million electric two-wheelers per year.
Ather’s dedication to building a complete EV ecosystem extends to its charging network. The company was the first two-wheeler OEM in India to establish a dedicated fast-charging network, the Ather Grid, which is designed and built in India. As of June 30, 2025, Ather operates the country’s widest 2W fast-charging network, with 3,997 chargers installed across India and an additional 35 in Nepal and Sri Lanka.
A Commitment to Innovation and Accessibility
Ather’s journey is a story of continuous innovation. The company holds a strong portfolio of 318 registered trademarks, 204 registered designs, and 48 registered patents globally, showcasing its strong emphasis on R&D and intellectual property.
Looking ahead, Ather is committed to its goal of surpassing 700 Experience Centres by the end of FY26, deepening its reach into tier 2 and 3 cities, and making its electric scooters accessible to a wider customer base across India. This focus on accessibility, combined with its strong product portfolio and a forward-looking vision for urban mobility, positions Ather as a leader in India’s electric two-wheeler revolution.
Frequently Asked Questions (FAQs)
Q: What is the new milestone achieved by Ather Energy? A: Ather Energy has crossed a significant milestone by opening over 500 Experience Centres across India.
Q: How many new Experience Centres did Ather add recently? A: Ather added 101 new Experience Centres in just three months, from June to August 2025.
Q: What is Ather’s goal for its retail network in the future? A: The company aims to have over 700 Experience Centres by the end of FY26, with a focus on expanding into tier 2 and 3 cities.
Q: What are the two distinct product lines in Ather’s portfolio? A: Ather’s product portfolio consists of the Ather 450 series for performance-oriented customers and the Ather Rizta for family-focused riders.
Q: What new features were announced at Ather Community Day 2025? A: Ather unveiled the new EL platform, introduced AtherStack™ 7.0 with voice-enabled interaction and safety features, and announced a touchscreen upgrade for the Rizta Z.
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