Ather Energy Partners with Bengaluru Traffic Police to Enhance Child Road Safety
On January 23, 2026, Ather Energy marked National Road Safety Month by handing over 100 ISI-certified Ather Junior helmets to the Bengaluru Traffic Police. This initiative aims to address the critical gap in safety for young pillion passengers and promote responsible riding habits from an early age.
The Importance of Specialized Helmets for Children
According to the Ministry of Road Transport and Highways (MoRTH) 2023 report, over 31% of road fatalities in India involve riders and passengers not wearing helmets, totaling 54,568 deaths. Furthermore, a 2024 study by the Citizen Consumer and Civic Action Group (CAG) highlighted that helmet usage among children remains significantly low.
Children are particularly vulnerable during road accidents due to their ongoing physical and cognitive development. Parents often face challenges finding helmets that provide a proper fit for smaller heads. The Ather Junior range was specifically designed to meet this need, offering ISI-certified protection in sizes and designs tailored for children aged 3 to 9.
Collaborative Efforts for Safer Streets
The Bengaluru Traffic Police will distribute these 100 helmets across the city to raise awareness about the necessity of protective gear for all passengers, regardless of age. Saurabh Sharma, Head of Marketing at Ather Energy, emphasized that the goal is to help families build strong safety habits early on.
Data from the World Health Organization indicates that the correct use of a helmet can reduce the risk of death by more than six times and lower the risk of brain injury by up to 74%.
Integrated Safety Technology in Electric Two-Wheelers
Beyond protective accessories, Ather Energy incorporates advanced safety features into its electric vehicle lineup to prevent accidents before they occur. Key features include:
- FallSafe™: Automatically cuts off power to the motor if the scooter falls.
- SkidControl™: Manages wheel slip on slippery or uneven surfaces to maintain stability.
- Multi-Mode Traction Control: Adjusts traction levels based on the selected riding mode for better handling.
- Emergency Alerts: Includes Crash Alerts to notify emergency contacts during severe impacts and Live Location Sharing for added security.
Frequently Asked Questions
What is the Ather Junior helmet initiative? It is a safety-focused initiative by Ather Energy to provide ISI-certified helmets designed specifically for children, aimed at reducing road accident risks for young passengers.
What sizes are available for Ather Junior helmets? The helmets are designed for children aged 3 to 9 and come in multiple size options to ensure a secure fit.
What are the different designs available in the Ather Junior range? The helmets are available in three distinct variants: Astro, Big Bee, and Unicorn.
How do helmets impact road safety statistics? Proper helmet use can reduce the risk of death by over six times and the risk of brain injury by up to 74%.
What safety features do Ather electric scooters have? Ather scooters include features such as FallSafe™, SkidControl™, Multi-Mode Traction Control, and Crash Alerts to enhance rider and passenger security.
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