Ather Energy, India’s leading electric scooter manufacturer, announced its family-oriented Rizta e-scooter has crossed 1 lakh retail sales within a year of launch (June 2024–May 2025). The model now contributes 60% of Ather’s total sales, driving market share gains across India.
Rizta’s Remarkable Growth Story
| Metric | Performance |
|---|---|
| Launch Date | April 2024 (deliveries from June 2024) |
| Time to 1 Lakh Sales | 12 months (fastest in family e-scooter segment) |
| Share in Ather Sales | 60% of total volume |
| Key Growth Markets | Gujarat, Rajasthan, Maharashtra, MP, Odisha, Chhattisgarh |
| Regional Dominance | #1 EV brand in South India (Q4 FY25) |
Why Rizta Resonates with Indian Families?
1. Practical Design
- 56L under-seat storage (best-in-class)
- Wide 780mm seat for 2-up comfort
- Flat floorboard for ergonomic riding
2. Advanced Safety Features
✔ SkidControl™ – Prevents wheel slip on low-traction surfaces
✔ Tow & Theft Alert – Real-time anti-theft notifications
✔ Emergency Stop Signal – Rapid tail light flashes during hard braking
3. Smart Connectivity
- Google Maps integration on dashboard
- Live Location Sharing via AtherStack 6
- Over-the-air updates for feature upgrades
Executive Perspective
Ravneet Phokela, Chief Business Officer, Ather Energy:
“The Rizta was engineered specifically for Indian families – balancing space, safety, and smart features. Crossing 1 lakh sales so quickly proves we’ve hit the right note with consumers transitioning from petrol scooters.”
Market Impact
- Expanded Ather’s Reach: Penetrated tier-2/3 cities where 450X had limited presence
- Competitive Edge: Outperformed rivals in ₹1.2–1.5L price bracket
- Charging Infrastructure: Supported by 3,578+ Ather Grid chargers nationwide
Rizta vs Competition
| Model | Key Strength | Price (Ex-showroom) |
|---|---|---|
| Ather Rizta | Family-focused design, safety tech | ₹1.30–1.45L |
| Ola S1 Air | Affordable, long-range | ₹1.10–1.35L |
| TVS iQube | Trusted brand, dual-mode | ₹1.25–1.50L |
Redefining Family Mobility
The Rizta’s success underscores:
✔ Demand for purpose-built family EVs beyond performance scooters
✔ Ather’s ability to diversify beyond its 450X-centric portfolio
✔ Growing mainstream acceptance of premium electric two-wheelers
Would you choose the Rizta for your family’s daily commute? Share your thoughts!
FAQs About Ather Rizta’s Success
1. What’s the Rizta’s range?
120 km (IDC) – ideal for urban family use.
2. How does SkidControl™ work?
Adjusts motor torque automatically on slippery surfaces like wet roads.
3. Where are Ather’s strongest markets?
South India (#1 in Karnataka, TN) + growing in West/North.
4. What’s next for Ather?
Expanding Rizta variants and charging network to 5,000+ points by 2026.
5. How does it compare to petrol scooters?
30% lower running cost than 110cc petrol models.
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