Audi, the German luxury carmaker, announced that it retailed 3,197 units for the first nine months (Q1-Q3) of 2025. The brand navigated a complex market environment throughout the year, which included challenges from geopolitical developments and the unfavorable movement of exchange rates impacting customer sentiment.
Optimism from GST 2.0 and Festive Season
Despite the headwinds, Audi India remains focused on long-term growth and is highly optimistic about the final quarter of the year.
- GST 2.0 Effect: Festive season demand and increased customer interest following GST 2.0 are expected to bring back sales momentum in the final quarter. The GST 2.0 reforms have made luxury cars more affordable, positioning Audi more competitively.
- Leadership Outlook: Mr. Balbir Singh Dhillon, Head of Audi India, noted that the strong festive demand and GST 2.0 give the brand optimism about closing the year on a high note. He emphasized the brand’s commitment to delivering exceptional luxury experiences and leveraging its compelling product portfolio to reinforce its position with discerning customers.
Growth in Pre-Owned Luxury Segment
The certified pre-owned car division, Audi Approved: plus, continued its upward trajectory:
- Sales Growth: The pre-owned business registered 5% growth in the period from January to September 2025 compared to the same period last year.
- Network Expansion: The segment continues to gain traction, with 26 Audi Approved: plus facilities now operational across the country, reflecting growing demand for pre-owned luxury cars. The brand also plans to add one more facility this year.
Customer-Centric Initiatives and EV Focus
Audi India is committed to redefining customer experiences and sustainable mobility:
- EV Infrastructure: The ‘Charge My Audi’ initiative has been expanded to cover over 6,500 public charging points nationwide.
- Premium Ownership Journey: The brand offers comprehensive programs designed around customer needs, ensuring peace of mind and a premium ownership journey. These initiatives include:
- Assured Buyback
- 10-year extended warranty
- 15-year Roadside Assistance
- Exclusive partnership with Ajio Luxe and the launch of the Audi Dash Cam.
Frequently Asked Questions (FAQs)
- How many units did Audi India retail in the first nine months of 2025? Audi India retailed 3,197 units in the period from January to September 2025.
- What external factors challenged the luxury car segment in 2025? The segment was challenged by a complex market environment coupled with geopolitical developments and the unfavorable movement of exchange rates.
- By what percentage did the Audi Approved: plus business grow? The pre-owned car business, Audi Approved: plus, grew by 5% in the first nine months of 2025.
- How many Audi Approved: plus facilities are currently operational? There are now 26 Audi Approved: plus facilities operational across the country.
- What is the status of the ‘Charge My Audi’ initiative? The initiative has been expanded to over 6,500 public charging points nationwide.
- Name two initiatives offered by Audi to ensure a premium ownership journey. Initiatives include the Assured Buyback program, a 10-year extended warranty, and 15-year Roadside Assistance.
- What event is expected to bring sales momentum back in the final quarter? Sales momentum is expected from festive season demand and increased customer interest following GST 2.0.
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