Hyundai Motor India Reimagines Car Buying with the Launch of Click to Buy 2.0
Hyundai Motor India Limited (HMIL) has announced a significant leap in its digital retail strategy with the launch of its next-generation online car buying platform, Hyundai ‘Click to Buy 2.0’. Building on the foundation of the original ‘Click to Buy 1.0’ platform, this enhanced version introduces a more seamless, personalized, and mobile-optimized experience that aims to simplify the car buying journey for customers across India.
The launch of this platform comes as a direct response to the growing demand for digital-first retail solutions, reflecting Hyundai’s commitment to innovation and customer-centricity. Mr. Tarun Garg, Whole-Time Director and Chief Operating Officer, HMIL, stated, “At Hyundai Motor India, we’ve always believed that buying a car should be as intuitive and empowering as driving one. With Click to Buy 2.0, we are not just upgrading a digital platform—we are transforming the entire car buying experience.” He highlighted that the platform is designed to simplify decision-making and give customers “complete control from browsing to booking, financing and beyond”.
The new platform’s philosophy is centered on creating a unified customer experience that seamlessly blends the digital and physical worlds. This “phygital” approach ensures that customers can transition effortlessly between online and offline channels, with every selection and action being instantly synchronized across the board. From the initial browsing phase to the final delivery, every step is designed to be smarter, faster, and more confident, truly embodying Hyundai’s vision of ‘Progress for Humanity’.
Cutting-Edge Features That Simplify the Buying Journey
Click to Buy 2.0 introduces a suite of intelligent, customer-centric features that set new benchmarks in the digital automotive retail space. These are not just add-ons; they are core functionalities designed to make the car buying process more convenient and smarter than ever before.
1. Industry-First Voice Search
Recognizing that a majority of customers use the platform on their mobile devices, Hyundai has introduced a pioneering voice search feature. This industry-first functionality allows customers to use simple voice commands, such as “Book Hyundai CRETA” or “Check Finance,” to navigate the platform for a seamless and intuitive experience. This feature not only enhances user experience but also makes the platform more accessible and easy to use.
2. Instant Loan Eligibility Check
Securing car finance has been a traditional pain point in the car buying journey, but Click to Buy 2.0 makes it easier than ever. In just a few simple steps, customers can check loan offers from 12 of India’s top banks and NBFCs directly on the platform. The pre-qualification process is instant and requires zero paperwork, giving customers clarity on their financing options and empowering them to make a confident decision without any delays.
3. Personalized Car Recommendations
With a lineup of over 200+ product variants, choosing the right car can be a daunting task for customers. Click to Buy 2.0 eliminates this confusion with its advanced algorithm-led Personalised Car Recommendation feature. This tool suggests the top three Hyundai variants based on a customer’s specific preferences, such as their budget, desired features, and fuel efficiency. This intelligent feature helps streamline the choices and guides customers toward the perfect car that meets their individual needs.
4. Comprehensive Car Compare Feature
To help customers make an informed decision, the platform offers a powerful Car Compare Feature that allows them to compare up to three variants, even across different models, side-by-side. This tool provides a detailed breakdown of specifications, features, and pricing, giving customers all the information they need in one place to evaluate their options confidently.
The Unified ‘Phygital’ Experience
Click to Buy 2.0 is built on the philosophy that the digital journey should complement the physical one, creating a unified customer experience. This means customers can start their journey online and seamlessly integrate it with a visit to a physical showroom.
Customers can complete various stages of the car purchase online:
- Seamless Configuration & Pricing: Browse and configure their preferred Hyundai model, variant, and colour, and then generate a transparent on-road price that includes all applicable discounts, schemes, and extended warranty options.
- Book a Test Drive: Schedule a test drive at their convenience, choosing their preferred dealer and time slot directly on the platform.
- Online Car Finance: Apply for car finance, upload KYC documents, and track their loan approval status from anywhere.
- Online Booking and Payment: Secure their car booking and make the payment online through the platform, ensuring a secure and hassle-free transaction.
The platform works in complete synergy with Hyundai’s extensive dealer network. Any selections made at a physical showroom can be instantly synced to the customer’s Click to Buy 2.0 account by a sales consultant, ensuring continuity and a smooth flow of information.
A Smarter, Faster, and More Confident Way to Buy
Click to Buy 2.0 is more than just an online platform; it’s a testament to Hyundai’s pioneering spirit in digital retail. The platform’s features, from voice search to instant loan checks and personalized recommendations, are designed to put the customer in control of their buying journey. By seamlessly blending the digital and physical retail experience, Hyundai is delivering a smarter, faster, and more confident way for Indian customers to buy their favorite cars—anytime, anywhere.
With over 200+ product variants and a wide range of popular models like the Creta, Venue, Exter, and Alcazar available, the platform offers something for every type of car buyer. The launch of Click to Buy 2.0 not only sets a new benchmark in the industry but also reinforces Hyundai’s position as a leader in customer-centric innovation.
Frequently Asked Questions (FAQs)
Q: What is Hyundai Click to Buy 2.0? A: Hyundai Click to Buy 2.0 is a next-generation online car buying platform that allows customers to complete the entire car purchasing journey online, from browsing and configuration to financing and booking.
Q: What are some of the key features of the platform? A: The platform includes industry-first features like voice search, instant loan eligibility checks from 12 top banks and NBFCs, personalized car recommendations, and a comprehensive car comparison tool.
Q: Can I schedule a test drive through the platform? A: Yes, customers can easily schedule a test drive at their preferred dealer and time slot directly through the Click to Buy 2.0 platform.
Q: Does the platform integrate with physical dealerships? A: Yes, Click to Buy 2.0 follows a “phygital” approach where the online journey seamlessly complements the physical one. Any selections made at a showroom can be instantly synced to a customer’s online account.
Q: How does the personalized car recommendation feature work? A: This feature uses an advanced algorithm to suggest the top three Hyundai variants based on customer preferences such as budget, fuel efficiency, and desired features from Hyundai’s lineup of over 200 variants.
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