Hyundai Pavilion Witnesses Over 6 Lakh Visitors at Auto Expo 2018
Hyundai Motor India Ltd (HMIL), the country’s second largest passenger car manufacturer and the largest exporter since inception today announced that over 6 Lakh visitors visited the Hyundai pavilion to ‘Experience Hyundai’ at Auto Expo 2018. Hyundai’s marquee zones like IONIQ, N-Zone, Robotics Zone, KONA Zone, #BetheBetterGuy Zone drew attraction from all corners. The Hyundai pavilion featured 8 Zones and 15 cars which were amongst the most notable highlights from Auto Expo this year.
The Auto Expo 2018 also witnessed announcement of Hyundai’s CSR initiative-‘Swachh Move’. Under the Swachh Move Initiative, Mr. Y K Koo, MD & CEO, HMIL and Hyundai’s Corporate Brand Ambassador, Mr. Shahrukh Khan launched India’s first, OEM fitted covered bin – ‘Swachh Can’. The Swachh Can will be a standard fitment in the entire range of Hyundai cars starting from March 01, 2018.
More than 2,50,000 visitors took the pledge for road safety at #BeTheBetterGuy Zone. This zone was based on Hyundai’s #BeTheBetterGuy campaign on road safety initiative and draws attention to critical issues pertaining to road safety. The Road Traffic safety has been one of the key pillars of Hyundai’s CSR initiative – ‘Safe Move’. The performance of Robot on the Indian and Korean songs were clearly the star attraction at Hyundai Pavilion.
Commenting on Hyundai’s engaging presence during the Auto Expo 2018 Mr. Y K Koo, MD & CEO, HMIL said,
Over 6 Lakh visitors’ response to the ‘Experience Hyundai Pavillion’ this year has been phenomenal and overwhelming. To celebrate our glorious journey of 20 years in India we did world launch of the New 2018 ELITE i20 generating over 2 Lakh customer enquiries along with the launch of the most innovative CSR initiative and campaign of the year 2018 “Swachh Move” which is in Line with Government of India’s “Swachh Bhart Abhiyan.” The launch of “Swachh Can” is a testament of our commitment to Indian consumers and society making it a Big Impact Initiative towards behaviour change.
He further, added,
The special showcase of Hyundai IONIQ has received enthused response and feedback from over 3 Lakh Visitors enquiring about the Electric Vehicle (EV) Technology as it is the Future Mobility. Auto Expo is an excellent platform to take direct customer feedback as it will help us plan our future product line-up.
The pavilion was designed keeping in mind the visitors interest along with complete showcase of Hyundai strength in ‘Future Technology’. The unique Kids zone, Robotics and FIFA Mind gaming has drawn huge engagement from visitors. The excitement of the visitors to experience the exclusive Brainwave & Levitation technology of FIFA Mind game, was quite evident and instantly struck a chord with visitors.
The Hyundai Pavilion has been extremely famous amongst the crowd for their digital engagement with their click a GIGA Selfie and #BeTheBetterGuy pledge zone as it integrated all digital and social platforms with registrations through RFID. Also, a total of 18 Videos on Hyundai Pavilion has received Over 26.2 Million Views on Hyundai Social Networking Sites.
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