Kia India Signs MoU with ASDC to Develop a Future-Ready Talent Pool for the Automotive Industry
Kia India, a leading mass-premium carmaker, today signed a Memorandum of Understanding (MoU) with the Automotive Skill Development Council (ASDC). This MoU is a significant step towards promoting industry-academia partnerships, building a sustainable skilling ecosystem, and enhancing placement support. With EV adoption and customer experience playing a central role in India’s mobility transformation, this joint effort is expected to significantly boost workforce readiness in these critical areas.
Mr. Joonsu Cho, Chief Sales Officer, Kia India, commented on the occasion. He said,
“This collaboration with ASDC represents a pivotal step in Kia India’s commitment to shaping a future-ready ecosystem, one that is anchored in skilled human capital and elevated customer experience.” He added, “By creating a robust talent pool through structured training and certification, we are not only empowering India’s youth with meaningful employment but also reinforcing our dealer network with professionals who embody Kia’s values of quality, care, and innovation. Ultimately, this initiative will translate into a more seamless, informed, and rewarding journey for every Kia customer across the country.”
A Holistic Approach to Skilling: The 30-Day Training Program
The program is designed as an immersive 30-day training module, combining classroom-based theoretical learning with practical on-the-job experience. The specially designed course includes 15 days of foundational training at ASDC-certified training centers, covering core automotive concepts and dealership functions. This training will also include Kia-specific processes to familiarize candidates with brand standards, systems, and product knowledge. The curriculum further includes 15 days of experiential learning at authorized Kia dealerships under expert supervision.
This co-developed learning model ensures that candidates gain both the technical know-how and workplace readiness to be effective from day one. The specially designed curriculum goes beyond conventional training, focusing on nurturing a new generation of automotive professionals who are not only technically sound but also attuned to evolving customer expectations.
From Training to Future-Proof Employment
Upon successful completion of the program, candidates will undergo an evaluation at the ASDC center and receive a certificate jointly awarded by Kia India and ASDC. This makes them eligible for direct recruitment by Kia dealerships into Sales and Service roles. This initiative exemplifies the alignment of Kia India’s commitment with national skilling objectives, setting a benchmark in dealership workforce readiness while empowering youth with meaningful and future-proof career opportunities.
Frequently Asked Questions (FAQs)
Q1: What is the partnership announced by Kia India? A: Kia India has signed a Memorandum of Understanding (MoU) with the Automotive Skill Development Council (ASDC).
Q2: What is the duration of the training program under this MoU? A: The program is a 30-day training module that combines classroom learning and practical on-the-job experience.
Q3: What are the key focus areas of the training curriculum? A: The curriculum focuses on core automotive concepts, dealership functions, Kia-specific processes, and hands-on learning at authorized dealerships, with an emphasis on EV adoption and customer experience.
Q4: What benefits do candidates receive upon successful completion of the program? A: Upon successful completion, candidates receive a certificate jointly awarded by Kia India and ASDC and are eligible for direct recruitment by Kia dealerships into Sales and Service roles.
Q5: How does this initiative align with national objectives? A: This initiative aligns Kia India’s commitment with national skilling objectives, setting a new benchmark in workforce readiness and contributing to the Skill India Mission.
You can add more to this story by commenting below.
