Kia India Expands its Partnership with Kendriya Police Kalyan Bhandar, Offering a Complete ICE Lineup
In a significant announcement, Kia India, one of the country’s leading mass-premium automobile brands, has extended its partnership with the Kendriya Police Kalyan Bhandar (KPKB) network. This collaboration, designed as a welfare initiative, now makes the sub-compact SUV, Kia Syros, and the recently launched family mover, Kia Carens Clavis, available to police and paramilitary personnel and their families at exclusive prices.
With this addition, Kia’s complete internal combustion engine (ICE) product line—including the Seltos, Sonet, Carens, Syros, and Carens Clavis—can now be accessed by the families of active and retired police personnel. This move is a powerful testament to Kia’s commitment to providing advanced, safe, and reliable mobility solutions to those who serve and protect the nation.
Extensive Reach and Seamless Service Support
The partnership significantly expands the accessibility of Kia’s vehicles across the country. Kia products will be available through the KPKB network’s extensive reach of 119 master canteens and 1,871 subsidiary canteens, which currently serves over 35 lakh beneficiaries from police and paramilitary forces.
To ensure a seamless purchase and ownership experience, Kia has registered 362 of its dealerships under this initiative. These dealerships are equipped to offer 92 different trims from Kia’s product range, giving beneficiaries a wide array of choices to meet their specific needs.
A Commitment to Those Who Serve
Atul Sood, Senior Vice President of Sales & Marketing at Kia India, commented on the strengthened partnership, stating, “We are truly honored to strengthen our partnership with Kendriya Police Kalyan Bhandar and extend Kia’s complete ICE product line-up to the courageous police and paramilitary personnel, as well as their families”. He added that this initiative “underscores our commitment to delivering advanced, safe, and sustainable mobility solutions to those who protect and serve the nation”.
KPKB was established in 2006 by the Union Ministry of Home Affairs as a welfare initiative to serve the Central Armed Police Forces, including the BSF, CRPF, CISF, ITBP, SSB, and Assam Rifles. The benefits of this program also extend to various Central Police Organizations such as the IB, BPRD, and NCRB.
By making its full ICE lineup available through this network, Kia reinforces its position as a customer-focused brand dedicated to delivering value-driven and reliable vehicles to a vital segment of the country.
FAQs
Q: What is the partnership between Kia India and KPKB? A: Kia India has announced that its sub-compact SUV, the Syros, and the new Carens Clavis will now be available through the Kendriya Police Kalyan Bhandar (KPKB) network at exclusive prices for police and paramilitary personnel and their families.
Q: Which Kia models are now available through the KPKB network? A: With this addition, Kia’s entire ICE product line—including the Seltos, Sonet, Carens, Syros, and Carens Clavis—is available.
Q: How many beneficiaries does the KPKB network serve? A: The KPKB network serves over 35 lakh beneficiaries from police and paramilitary forces.
Q: How many dealerships are registered under this initiative? A: To ensure seamless service, 362 Kia dealerships have been registered under this initiative, offering 92 different trims from the product range.
Q: What is KPKB? A: Kendriya Police Kalyan Bhandar (KPKB) is a welfare initiative established in 2006 by the Union Ministry of Home Affairs to serve the needs of the Central Armed Police Forces and other Central Police Organizations.
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