KTM Adventure Duo Gets Price Adjustment: New Prices for 390 Adventure and 390 Adventure X
KTM has initiated a notable price revision for its popular entry-level adventure touring motorcycles, the 390 Adventure and the 390 Adventure X, shortly following the conclusion of the Diwali festive period. This move results in both models carrying a higher sticker price, reflecting a change in the Austrian manufacturer’s pricing strategy.
The standard KTM 390 Adventure now commands a new ex-showroom price of ₹3.95 lakh. Meanwhile, the more accessible KTM 390 Adventure X is now available for ₹3.26 lakh (all prices ex-showroom Delhi).
Revised Pricing Structure
The price increases applied to the two models are substantial, affecting their overall value proposition in the competitive sub-500cc ADV segment.
| Model | Price Hike Amount | New Ex-Showroom Price (Delhi) |
| 390 Adventure | ₹27,000 | ₹3.95 lakh |
| 390 Adventure X | ₹22,410 | ₹3.26 lakh |
The Reason Behind the Rise: Impact of GST 2.0
The primary catalyst for this post-festive adjustment stems from the revised GST 2.0 structure implemented earlier, which increased the tax rate on motorcycles exceeding 350 cc displacement to 40%.
- Initial Strategy: Prior to the festive rush, KTM (under Bajaj Auto) gained significant positive attention by opting to absorb the increased tax burden and holding prices steady on its 390cc range.
- Festive Success: This customer-centric decision proved highly effective, contributing to the Austrian brand recording strong sales figures throughout the Diwali season.
- Post-Festive Revision: Following the peak sales period, KTM has revisited its strategy and is now transferring the increased cost to customers, thereby aligning the models’ pricing with the higher tax structure.
Market Impact and Feature Value
The revised pricing significantly alters the market positioning of both motorcycles, placing them in direct contention with established and new rivals.
- Premium Cost: The new pricing pushes the on-road cost of the fully-loaded 390 Adventure to approximately ₹5 lakh in certain cities, making it one of the most expensive offerings in its category, despite featuring a comprehensive suite of class-leading electronics and hardware.
- Rival Comparison: The 390 Adventure X now sits very close to the pricing of the highly anticipated Royal Enfield Himalayan 450.
Feature Distinction
Despite the narrow price difference, the two KTM variants maintain a clear distinction in their capabilities:
- Standard 390 Adventure: Retains its competitive edge in off-road scenarios by featuring a fully adjustable suspension setup (allowing fine-tuning for compression and rebound) and rugged 21-inch/17-inch tubeless spoke wheels.
- 390 Adventure X: Continues to be seen as a value-packed proposition for riders focused primarily on touring and lighter off-roading. While it offers nearly all the same electronic aids (including cruise control, traction control, and riding modes) as the standard model, it uses a simpler suspension setup and alloy wheels.
KTM’s post-Diwali price hike, driven by the earlier GST 2.0 tax revision on motorcycles above 350 cc, fundamentally repositions the 390 Adventure twins in the market. While the standard 390 Adventure moves into a premium price bracket, the 390 Adventure X remains a strong contender, offering nearly all the performance and electronic features at a lower entry cost, appealing to value-conscious adventure enthusiasts.
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