Mahindra BE 6 Formula E Edition Launched: The World’s First Formula E Themed SUV
In a historic move for the Indian automotive industry, Mahindra has unveiled the BE 6 Formula E Edition, the world’s first SUV themed around the all-electric racing series. Capitalizing on the exploding popularity of motorsport in India, this special edition is designed to bridge the gap between the race track and the road, offering a unique blend of performance and lifestyle appeal.
Variants and Pricing
The BE 6 Formula E Edition is positioned as a premium offering and is available in two distinct variants:
- BE 6 Formula E Edition FE2: Priced at Rs 23.69 Lakh.
- BE 6 Formula E Edition FE3: Priced at Rs 24.49 Lakh.
The FE3 variant comes equipped with additional add-on features that enhance both its aesthetic appeal and driving dynamics.
Racing DNA: Design and Features
Mahindra, the only Indian team to win on the global Formula E grid, has infused its racing heritage into this road-going SUV. The special edition is designed to be a “road car worthy” of that legacy.
Key features specific to the FE3 variant include:
- Intelligent Adaptive Suspension: For superior handling and ride comfort.
- Sporty R20 Alloy Wheels: Enhancing the vehicle’s aggressive stance.
- Night Trail – Carpet Lamps: Adding a premium and distinctive touch to the exterior lighting.
Brand Ambassador and Cultural Impact
To spearhead the launch, Mahindra has signed Kush Maini, an FIA Formula 2 winner and one of India’s fastest race drivers, as the brand ambassador for the BE 6 Formula E Edition. This partnership aligns with the growing culture of motorsport viewership in India, where racing is evolving from a niche sport into a mainstream lifestyle.
Bookings, Deliveries, and Exclusive Offers
Mahindra has announced a clear timeline for customers eager to own this limited-edition SUV:
- Bookings Open: January 14, 2026.
- Deliveries Begin: February 14, 2026.
Exclusive Early Bird Benefits: The first 999 customers to book the vehicle will receive a package of assured exclusive benefits. Additionally, in a unique engagement initiative, three lucky winners will win a trip to witness the London E-Prix in 2026.
Frequently Asked Questions (FAQs)
Q1: What is the starting price of the Mahindra BE 6 Formula E Edition? The Mahindra BE 6 Formula E Edition starts at Rs 23.69 Lakh for the FE2 variant.
Q2: When can I book the Mahindra BE 6 Formula E Edition? Bookings for the BE 6 Formula E Edition will open on January 14, 2026.
Q3: What are the exclusive features of the FE3 variant? The FE3 variant includes Intelligent Adaptive Suspension, Sporty R20 Alloy wheels, and Night Trail carpet lamps.
Q4: When will deliveries for the BE 6 Formula E Edition start? Deliveries are scheduled to commence on February 14, 2026.
Q5: Are there any special offers for early buyers? Yes, the first 999 customers will receive assured exclusive benefits, and three lucky winners will get a chance to attend the London E-Prix in 2026.
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