Mahindra Thar ROXX STAR EDN Launched in India: Price Starts At ₹ 16.85 Lakh
Mahindra & Mahindra Ltd. has officially expanded its SUV lineup with the launch of the Thar ROXX STAR EDN on January 23, 2026. This new edition is designed as an aesthetically elevated version of the popular Thar ROXX, blending its legendary off-road capability with bespoke design elements.
Exclusive Design and Aesthetic Upgrades
The Thar ROXX STAR EDN introduces several premium exterior and interior enhancements that distinguish it from the standard range:
- New Hero Color: The edition debuts a vibrant Citrine Yellow paint option to provide a sporty and distinctive road presence.
- Piano Black Accents: The exterior features a sleek Piano Black Grille and matching 19-inch Piano Black Alloy Wheels, giving the vehicle a more sophisticated and bold fascia.
- Premium Cabin: Inside, the cabin is elevated with All-Black Leatherette Seats featuring Suede Accents, designed to enhance the overall luxury feel and ambiance.
- Standard Color Options: In addition to Citrine Yellow, customers can choose from Tango Red, Everest White, and Stealth Black.
Performance and Drive System
The STAR EDN continues to utilize Mahindra’s proven powertrain options, focused on providing versatile performance across different driving conditions.
- Petrol Engine: The G20 TGDi mStallion engine produces a maximum power of 130 kW at 5000 r/min and a peak torque of 380 Nm.
- Diesel Engine: The D22 mHawk engine delivers 128.6 kW at 3500 r/min and a peak torque of 400 Nm.
- Drivetrain: All variants of this special edition are equipped with a Rear-Wheel Drive (RWD) system.
Award-Winning Legacy
Since its debut in 2024, the Thar ROXX has become a lifestyle icon in the Indian SUV market. The vehicle has secured 36 awards, including 15 ‘Car of the Year’ titles. Most notably, it was crowned the Indian Car of the Year (ICOTY) 2025, reinforcing its dominant position and consumer appeal.
Variant-Wise Introductory Pricing
The following table outlines the ex-showroom pricing for the Thar ROXX STAR EDN variants:
| Variant | Engine | Transmission | Price (Ex-Showroom) |
| Thar ROXX STAR EDN | D22 Diesel | Manual (MT) | ₹ 16.85 Lakh |
| Thar ROXX STAR EDN | G20 Petrol | Automatic (AT) | ₹ 17.85 Lakh |
| Thar ROXX STAR EDN | D22 Diesel | Automatic (AT) | ₹ 18.35 Lakh |
Key Features at a Glance
Beyond the aesthetic upgrades, the Thar ROXX STAR EDN remains packed with high-end technology and safety features:
- Tech & Comfort: 26.03 cm HD touchscreen infotainment, 26.03 cm HD digital cluster, and a 9-speaker Harman Kardon premium audio system.
- Convenience: Panoramic Sunroof (Skyroof), front ventilated seats, and Adrenox connected car technology with over 83 features.
- Safety: Engineered for a 5-Star Bharat NCAP rating, it includes 6 airbags, Level 2 ADAS, a surround-view camera, and electronic stability control.
Frequently Asked Questions (FAQs)
What is the starting price of the Mahindra Thar ROXX STAR EDN?
The introductory price starts at ₹ 16.85 Lakh for the D22 Diesel Manual variant.
Which new color is introduced with the Thar ROXX STAR EDN?
A new hero color called Citrine Yellow has been introduced specifically for this edition.
What are the interior highlights of this special edition?
The interior features premium all-black leatherette seats with suede accents and a dark-themed cabin for a more sophisticated feel.
Does the Thar ROXX STAR EDN come with 4WD?
The press announcement indicates that all three launched variants of the STAR EDN come with a Rear-Wheel Drive (RWD) system.
What prestigious award did the Thar ROXX win recently?
The Thar ROXX won the prestigious Indian Car of the Year (ICOTY) 2025 award.
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