Mahindra Launches XUV 7XO in Bengaluru: India’s First Software-Defined SUV Starts at 13.66 Lakh
Mahindra & Mahindra Ltd. officially launched the XUV 7XO in Bengaluru today, January 9, 2026, marking a significant milestone for the Karnataka market. Following its recent national unveiling, the XUV 7XO arrives as a “trendsetter” that seeks to democratize high-end technology starting from its base variants.
The new SUV builds on the legacy of the XUV 700, introducing five pioneering “tech disruptions” that are first-in-segment or world-firsts, aimed at elevating the premium SUV experience.
Mahindra XUV 7XO Price List (Ex-Showroom, Bengaluru/Karnataka)
The XUV 7XO is launched with introductory prices applicable for the first 40,000 customer deliveries.
| Variant | Seating | Gasoline MT | Diesel MT | Gasoline(G) / Diesel(D) AT Exclusive |
| AX | 7 STR | 13.66 Lakh | 14.96 Lakh | NA |
| AX3 | 7 STR | 16.02 Lakh* | 16.49 Lakh* | NA |
| AX5 | 7 STR | 17.52 Lakh* | 17.99 Lakh* | NA |
| AX7 | 7 STR | 18.48 Lakh* | 18.95 Lakh*^ | NA |
| AX7T | 7 STR | NA | 20.99 Lakh*^ | G- 21.97 Lakh |
| 6 STR | NA | 21.39 Lakh* | G- 22.16 Lakh | |
| 7 STR | NA | 22.47 Lakh*^ | G- 23.45 Lakh | |
| AX7L | 6 STR | NA | NA | G- 23.64 Lakh / D- 24.11 Lakh |
Notes:
- Automatic Transmission (AT): Available at an additional cost of 1.45 Lakh.
- All Wheel Drive (AWD): Available on specific diesel variants at an additional cost of 2.45 Lakh.
5 Pioneering Tech Disruptions
The XUV 7XO introduces several features previously unseen in its segment or the global market:
- DAVINCI Suspension System: The world’s first valve-based damping technology for a more plush and settled ride.
- Coast-to-Coast Triple Screens: India’s first ICE SUV to offer a 31.24 cm triple HD screen setup across all variants.
- Software Defined Vehicle (SDV): India’s first ICE vehicle designed with a software-centric architecture.
- Integrated Dolby Experience: The first in India to integrate both Dolby Atmos and Dolby Vision.
- ADAS Level 2 with Dynamic Visualisation: Advanced Driver Assistance Systems enhanced with real-time visualisation.
Performance and Engineering
The XUV 7XO is powered by Mahindra’s proven high-performance engines:
- 2.0L mStallion TGDi Gasoline Engine: Capable of 0-60 km/h in under 5 seconds (MT).
- 2.2L mHawk Turbo-Diesel Engine: Includes a first-in-segment All-Wheel Drive (AWD) option.
- Transmission: Available in 6-speed manual or 6-speed Torque Converter Automatic.
- Ride Quality: Features Front McPherson Strut and Multi-link Rear Independent suspension with Frequency Selective Damping.
Design and Interior Luxury
The exterior features an athletic presence with an all-new full-width grille, jewel-like talon accents, and Bi-LED projector headlamps. The cabin is designed for “Exquisite Luxury” with high-density seat foam and first-in-segment plush pads.
Key interior features include:
- 16-speaker Harman Kardon Audio system with 3D Surround Sound.
- 6-Way Powered Co-driver seat with a 4-way electric Boss Mode.
- Front and Rear Ventilated Seats (first-in-segment).
- Skyroof and multi-zone ambient lighting.
Safety Standards
Engineered for a 5-star Bharat NCAP rating, the XUV 7XO includes over 120 safety features. Standard safety (on all variants) includes 75 features, such as 6 airbags, ESP with EBD, and Hill Descent Control. Higher trims feature 7 airbags, including curtain airbags extending to the 3rd row.
Booking and Delivery Information
- Bookings Open: January 14, 2026.
- Deliveries (AX7, AX7T, AX7L): Starting January 14, 2026, for pre-booked customers.
- Deliveries (AX, AX3, AX5): Scheduled to begin from April 2026.
Spokesperson Quotes
R Velusamy, President, Automotive Business, Mahindra & Mahindra Ltd.:
“XUV 7XO is our next step in delivering a truly premium, technology-forward SUV—smoother in ride, sharper in response, and smarter in experience. We are introducing DAVINCI suspension system—our new valve-based damping technology—for the first time worldwide, delivering a distinctly more plush and settled ride.”
Pratap Bose, Chief Design & Creative Officer, Mahindra & Mahindra Ltd.:
“We wanted the XUV 7XO to feel instantly recognisable, iconic yet unmistakably new. Its exterior design exudes the trademark Mahindra authentic-SUV character of athletic presence and sophisticated refinement… It takes the SUV experience and raises it to the power of X.”
Nalinikanth Gollagunta, CEO, Automotive Division, Mahindra & Mahindra Ltd.:
“The XUV700 created a new benchmark for India’s SUV market and its momentum has not slowed since. With the XUV 7XO, we are taking that benchmark to new heights… the XUV 7XO is built to be a trendsetter for the future of SUVs.”
Frequently Asked Questions (FAQs)
1. What is the starting price of the XUV 7XO in Bengaluru?
The XUV 7XO starts at an introductory ex-showroom price of 13.66 Lakh for the Gasoline MT AX variant.
2. What are the engine options available?
The SUV offers a 2.0L mStallion TGDi gasoline engine and a 2.2L mHawk turbo-diesel engine.
3. When do bookings and deliveries start?
Official bookings begin on January 14, 2026. Deliveries for the AX7 series also start on January 14, while lower variants (AX, AX3, AX5) will begin deliveries in April 2026.
4. What is the DAVINCI suspension system?
It is a revolutionary valve-based damping technology making its global debut in the XUV 7XO to provide a smoother and more settled ride.
5. Does the XUV 7XO have All-Wheel Drive (AWD)?
Yes, AWD is available as a first-in-segment option specifically for the Diesel variants.
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