Maruti Suzuki India Limited (MSIL) has announced a historic milestone for its flagship SUV, the Grand Vitara, which has become the fastest mid-size SUV in India to cross 3 lakh sales in just 32 months. This achievement reinforces its dominance in the competitive SUV segment, driven by its Strong Hybrid technology and ALLGRIP SELECT 4×4 capabilities.
Key Highlights of the Grand Vitara’s Success
1. Record-Breaking Sales Performance
- Achieved 3 lakh sales in 32 months – the fastest in its segment^[1]^.
- Strong Hybrid variants grew by 43% YoY in FY24-25, highlighting rising demand for fuel-efficient SUVs.
2. New ‘Driven by Tech’ Campaign
- Maruti Suzuki launched a new TVC campaign showcasing the Grand Vitara’s cutting-edge technology and versatility.
- Watch the campaign “Driven by Tech” below
3. Advanced Powertrain Options
- Strong Hybrid (self-charging electric + petrol) for superior fuel efficiency.
- Suzuki ALLGRIP SELECT 4×6 with 6AT for off-road enthusiasts.
4. Premium Features & Updates for 2025
- New panoramic sunroof options in Zeta (O) and Alpha (O) variants.
- Tech-loaded interior:
- 9″ Smart Play Pro+ infotainment with wireless connectivity
- 360° View Camera & Head-Up Display
- Ventilated seats & Clarion® premium sound system
- Safety-first approach:
- 6 airbags, ESP® with Hill Hold Assist
- ABS with EBD & ISOFIX child seat anchors
Why Is the Grand Vitara So Popular?
- Tech-Savvy Appeal: Targets urban buyers with smart connectivity (Suzuki Connect) and hybrid efficiency.
- Versatile Performance: From city commutes to off-road adventures with 4×4 capability.
- Safety Leadership: Standard 6 airbags and electronic stability control across all variants.
FAQs About the Maruti Suzuki Grand Vitara
1. How quickly did the Grand Vitara reach 3 lakh sales?
In just 32 months, making it the fastest-selling SUV in its segment.
2. What is driving the Grand Vitara’s sales growth?
- Strong demand for Hybrid variants (43% YoY growth).
- Tech-focused positioning and premium features.
3. What are the new updates in the 2025 Grand Vitara?
- Panoramic sunroof in select variants.
- Enhanced infotainment & safety features.
4. Does the Grand Vitara offer 4WD?
Yes, the ALLGRIP SELECT 4×4 with 6-speed AT is available for off-road capability.
5. What safety features come standard?
- 6 airbags, ESP®, ABS with EBD, and ISOFIX anchors are standard across all trims.
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