Mercedes-Benz India, the country’s largest luxury carmaker, has announced a revision of the ex-showroom price of its model range. The price correction will be effective from April 1, 2023, and will be in the range of up to 5% across the portfolio. In this article, we will discuss the reasons behind this price hike and what it means for customers.
Reasons for Price Hike
Mercedes-Benz India has stated that the depreciation of the currency compared to the Euro, combined with increased input costs including logistics costs, have been exerting significant pressure on the company’s overall operational cost. A combination of these factors has prompted Mercedes-Benz India to upwardly revise the ex-showroom price of its model range to offset some of these costs. While the company absorbs significant costs, some portion of it will be passed on to the consumers in order to sustain a profitable business.
Price Hike Details
The prices of Mercedes-Benz cars will be revised by INR 2 lakhs for an A-Class limousine and GLA SUV, INR 7 lakhs for a top-end S 350d limousine, and up to INR 12 lakhs for the top-end Mercedes Maybach S 580 luxury limousine.
Mercedes-Benz India‘s Managing Director & CEO, Santosh Iyer, said,
“Mercedes-Benz offers the latest model line-up featuring next-gen technology, connected services, luxury appointments and a differentiating customer service. The continuous weakening of the currency combined with increasing input costs have resulted in increased operational cost, necessitating a price adjustment.”
Optimum Cost of Ownership Experience
To make the ownership experience more affordable for its customers, Mercedes-Benz Financial Services offers smart financial solutions that enable an optimum cost of ownership experience. The company believes that its smart financial solutions will help customers to offset some of the price increase, making it easier for them to own a Mercedes-Benz.
The revision of the ex-showroom price of Mercedes-Benz’s model range is a result of the continuous weakening of the currency combined with increasing input costs. While this may lead to an increase in the price of the luxury cars, the company’s smart financial solutions will help customers to offset some of the price increase, making it easier for them to own a Mercedes-Benz. Customers should be prepared for the price hike and take advantage of the smart financial solutions offered by Mercedes-Benz Financial Services to offset the increase.
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