Mercedes-Benz, India’s largest luxury car brand, has announced the opening of bookings for its exclusive top-end vehicles, AMG G 63 and Maybach GLS 600. These imported CBU models have a higher allocation and exclusive availability, underlining the market’s significance and customer preference for top-end luxury vehicles.
The booking will be open exclusively for existing Mercedes-Benz customers for the first week, prior to other customers. The higher allocations and exclusive availability are due to the limited additional production the company received, owing to its strategic importance as an emerging market. The priority allocation secured for India emphasizes the growing customer preference for top-end luxury vehicles in Mercedes-Benz India’s portfolio.
Top-End Vehicle Segment
The top-end vehicle (TEV) segment has been Mercedes-Benz India’s highest-growing segment, with a 69% YoY growth in CY 2022. The segment remains a strong focus area for the company in CY 2023, with more than half of the upcoming launches planned for the TEV segment. The TEV segment comprises top-end vehicles like the AMG E 53 cabriolet, AMG G 63, GLS Maybach, S-Class, S-Class Maybach, and the EQS luxury EV.
Mercedes-Benz India’s Strategic Roadmap
Mercedes-Benz India’s strategy for 2023 is based on making the Three-Pointed Star more desirable and offering customers an enhanced luxury brand experience. The company aims to drive brand desirability, which is aligned with Mercedes-Benz’s global goal of ‘building the world’s most desirable cars’.
Reduced Waiting Period
Mercedes-Benz India expects the waiting period for these top-end vehicles to reduce significantly by up to 6-10 months depending on the model. The waiting period for the AMG G63 is now reduced to 12-16 months from earlier 24-36 months. The waiting period for the GLS Maybach 600 is now reduced to 8 months for the single colour and 8-10 months for the dual-tone colour.
Mercedes-Benz India CEO on Top-End Vehicles
Santosh Iyer, Managing Director & CEO, Mercedes-Benz India, said,
“Top-End vehicle is core to Mercedes-Benz’s strategy of driving desire and the segment remains a key focus area with a double-digit growth forecast. Our top-end vehicles have received an overwhelming response and securing this limited additional production for India, firmly underlines the strategic significance of the Indian market for Mercedes-Benz. With this priority allocation and having a customer-first approach, we reopen the bookings for the top-end models exclusively for our existing customers, waiting for these vehicles for months. We will continue new model introduction in this segment from Mercedes-Benz’s global portfolio, reaffirming the strong potential of the segment buoyed by growing aspirations and desire of the customers for owning such top-end vehicles.”
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