Kia, India’s leading premium carmaker, has rolled out a new TVC, ‘Tech is now Badass’, featuring Bollywood star Bobby Deol for the New Seltos powered with Kia Connect. In the TVC, Bobby can be seen driving the Seltos X-Line, testing its limits on city roads. The TVC highlights Kia Connect’s advanced technology and seamless connectivity as Bobby utilizes its features to help him navigate and adjust the AC temperature.
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The TVC personifies the word ‘Badass,’ with Seltos and Bobby presenting bold, non-apologetic, unconventional, and innovative characteristics, complementing each other’s ‘BADASS’ imagery.
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