Royal Enfield posted monthly sales of 79,466 motorcycles in December 2024, up by 25% as compared to the same month in the previous financial year. Royal Enfield exported 11,575 motorcycles during the month as compared to 6,096 during the same period last year.
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Speaking about the performance for the month of December 2024, B Govindarajan, CEO, Royal Enfield said,
“As 2024 draws to a close, we reflect on a truly remarkable year for us at Royal Enfield. We’ve launched some category-defining motorcycles through the year, and it is encouraging to see the response to our recently launched motorcycles both in India and international markets. As we gear up for 2025, we are looking forward to sustaining our growth momentum and continue inspiring our riding community across the globe with Pure Motorcycling initiatives across the board.”
Brand & Business Updates
Royal Enfield inaugrated New Assembly Plant in Thailand
Royal Enfield commenced operations of its first fully owned and operated CKD assembly facility outside India in Samut Prakan, Bangkok. The new plant highlights the brand’s commitment to the Thai market and the wider APAC region. With a modern 57,000 sq. ft. setup and an installed capacity of over 30,000 units annually, the facility is Royal Enfield’s sixth CKD assembly unit globally, joining existing plants in Argentina, Colombia, Brazil, Bangladesh, and Nepal.
Royal Enfield Expanded REOWN
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Royal Enfield announced the expansion of its pre-owned motorcycle business, REOWN, now available in 236 cities across India. The initiative, launched in 2023 in select locations, provides a platform for buying, selling, and exchanging pre-owned Royal Enfield motorcycles. The service aims to simplify ownership and upgrades while ensuring transparency and reliability. REOWN now operates through 475 dealerships across 24 states. Royal Enfield also introduced its first-ever loyalty program with exchange benefits.
Royal Enfield Social Mission Hosts Journeying Across the Himalayas
As part of its social mission to support 100 Himalayan communities, Royal Enfield launched Journeying Across the Himalayas, a 10-day festival in Delhi that celebrates the Himalayan landscape, its people, and culture by showcasing a collection of artworks, photographs, and installations. The exhibition delves into the natural beauty of the mountains, the traditions of its inhabitants, and the deep-rooted connection between the region’s ecology and its way of life.
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