Suzuki Matsuri Hyderabad: Over 3,700 Enthusiasts Celebrate Motorcycling Culture
Suzuki Motorcycle India Pvt. Ltd. (SMIPL) successfully concluded the Hyderabad edition of its flagship motorcycling festival, Suzuki Matsuri, at the Chicane Circuit in Shameerpet. The one-day event served as a high-energy celebration of motorcycling culture, drawing more than 3,700 participants, including 13 dedicated Suzuki riding groups.
Celebrating a 10-Million Unit Milestone
A primary highlight of the Hyderabad edition was the celebration of SMIPL’s 10 million-unit production milestone. The event featured the felicitation of the customer who purchased the 10 millionth Suzuki Access. Additionally, the festival marked the first ceremonial delivery of the newly launched Suzuki e-ACCESS in Hyderabad, following a lucky draw for customers who had booked the model.
Immersive Riding and Track Experiences
The festival offered attendees extensive opportunities to engage with Suzuki’s diverse lineup. Key riding highlights included:
- Test Rides: Over 1,550 participants tested various models, including more than 650 test rides specifically for the new Suzuki e-ACCESS.
- Curated Tracks: Riders explored the capabilities of the Suzuki Avenis, Gixxer, and V-Strom on specially designed tracks.
- Expert Demonstrations: Professional riders performed high-energy stunts on Suzuki’s big bikes, while automotive influencers held interactive discussions with fans.
Entertainment and Lifestyle Activities
Beyond the track, Suzuki Matsuri provided a lifestyle-focused experience for attendees of all ages. The event featured:
- Creative Zones: Activities included helmet painting, tattoo artistry, caricature art, and cosplay.
- Live Music: The festive atmosphere was amplified by live performances from Dharmik, Threeory Band, and DJ Kim.
- Customer Appreciation: Long-term Suzuki Access customers, some with over a decade of loyalty to the brand, were recognized and felicitated.
- Service and Merchandise: Attendees accessed free service check-ups for their vehicles and explored a wide range of Suzuki merchandise and genuine accessories.
Frequently Asked Questions (FAQs)
How many people attended the Suzuki Matsuri in Hyderabad? The event saw participation from more than 3,700 riders and enthusiasts, including 13 dedicated Suzuki riding groups.
Which new model was highlighted during the event? The newly launched Suzuki e-ACCESS was a major focus, with over 650 test rides and the first ceremonial delivery in Hyderabad taking place at the venue.
What milestone did Suzuki celebrate at the festival? Suzuki celebrated reaching a 10 million-unit production milestone in India, honoring the customer who purchased the 10 millionth Suzuki Access.
What activities were available for participants? Participants enjoyed track test rides, stunt performances, live music, creative zones like helmet painting, and free vehicle service check-ups.
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