As we write, currently all Tata Motors authorised dealerships are decorated in the Dark theme for customers to indulge into an exclusive experience. Tata Motors recently unveiled the Dark Edition of Altroz, Harrier, Nexon and Nexon EV. Tata Motors has aggressively done many campaigns on dark edition cars including the TVCs all aimed to encourage more customer walk-ins to the showroom.
To add aesthetics and accentuate the styling, Tata Motors has also introduced exclusive merchandise consisting of Dark branded premium leather jackets and T-shirts.
Mr. Vivek Srivatsa, Head Marketing, Passenger Vehicles Business Unit, Tata Motors said,
“Harrier #Dark which was launched as a limited edition product initially, did extremely well and on popular customer demand became an integral part of the Harrier portfolio. It offered an exciting & unique package to the customers. We are confident that the extended dark range is equally compelling and cater to customers who are looking for bold & stylish cars this festive season.”
We got an exclusive invitation to visit one of the very big Tata Motors showrooms in Bangalore – Key Motors, which is located at JP Nagar, Kanakpura road. The showroom had a very unique look with “Dark Rules” badge everywhere as per the on-going theme. We were able to capture some good photos of dark edition cars by Tata Motors. Take a look at it below:
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