As part of its aggressive network expansion plans, in line with its Turnaround 2.0 strategy, Tata Motors launched six new state-of-the-art full-range passenger vehicle dealerships in Rajasthan today. The six sales outlets were spread across Rajasthan – 3 in Jaipur, 1 each in Udaipur, Bikaner and Ganganagar. All these put together will add up to a robust dealer network comprising of a total of 34 sales touch points. These new dealerships will cater to the aspiring customers of the state with a stunning range of new generation passenger cars from Tata Motors.
Speaking at one of the launches in Jaipur, Mr. Mayank Pareek – President, Passenger Vehicles Business Unit, Tata Motors said,
With ‘Connecting Aspirations’ at the center of our brand promise, we at Tata Motors are working with our network partners to offer our customers a solid product mix and a delightful showroom experience. As part of our Turnaround 2.0 journey, we are concentrating on optimizing various business levers and strengthening our sales network and customer experience, in order to enhance performance and profitability. Hence, the current focus is on winning sustainably as part of this transformation journey. We continue to enhance and expand our network to cater to our evolving customers with high expectations.
Equipped with the latest technology, the new dealerships will retail Tata Motors’ next generation PV line-up. The company also offers workshops to its customers which are equipped with latest equipment as well as advanced mechanization and automation. Tata Motors aims to increase its reach aggressively and through these dealerships it will continue to offer best value and experience to customers. Tata Motors’ Turnaround 2.0 journey will focus on ‘Winning sustainably in PVs’ with an objective to increase market presence and drive volumes in PVs.
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