Tata Nexon.ev with ADAS Launched at ₹17.29 Lacs (Level 2 ADAS)

Tata Nexon EV Takes Safety to the Next Level: Nexon.ev Launched with ADAS

Tata Motors has elevated the safety standards of its flagship electric SUV, the Nexon.ev, by introducing Advanced Driver Assistance Systems (ADAS). The launch makes the Nexon.ev the first sub-4-metre electric SUV in India to be equipped with a Level 2 ADAS suite. This new feature, available on the top-of-the-line Empowered+ A 45 variant, enhances the vehicle’s appeal and sets a new benchmark in the under ₹20 lakh SUV segment.

The inclusion of ADAS is a significant step towards reducing human error, which is a major cause of road accidents. The new system uses a combination of sensors and cameras to assist the driver with the safe operation of the vehicle.

ADAS Features in the New Tata Nexon.ev

The new ADAS suite in the Nexon.ev is designed to make driving safer and less fatiguing, especially on highways. Key features include:

• Adaptive Cruise Control: This feature helps the vehicle maintain a set speed while automatically adjusting its pace to keep a safe distance from the car ahead.
• Lane Keep Assist and Lane Departure Warning: The system detects road markings and alerts the driver if the vehicle begins to unintentionally drift out of its lane. It can also proactively correct steering to keep the car centered.
• Forward Collision Warning with Autonomous Emergency Braking (AEB): This system warns the driver of a potential frontal collision and can apply the brakes automatically to prevent or mitigate an impact.
• Traffic Sign Recognition: The system can identify and display speed limits and other important traffic signs to the driver.
• High Beam Assist: This feature automatically switches between high and low beams to avoid dazzling oncoming drivers.
• Driver Drowsiness Detector: The system monitors the driver for signs of fatigue and provides alerts to help prevent accidents.
• Rear Cross-Traffic Alert: This helps drivers when reversing out of a parking space by detecting oncoming vehicles from the side.
• Blind Spot View Monitor: The system provides the driver with a view of their blind spots to help prevent collisions during lane changes.
• Front Parking Sensors: This feature makes parking easier by detecting obstacles in front of the vehicle.

Price and Market Positioning

While the exact pricing of the ADAS-equipped variants will be revealed soon, reports suggest a modest price hike of around ₹75,000 over the current Empowered+ 45 variant. With the current Empowered+ 45 priced at ₹16.99 lakh (ex-showroom), the new ADAS variant is expected to be priced between ₹17.75 – ₹17.99 lakh.

This pricing strategy allows the Nexon.ev to remain highly competitive against rivals like the MG Windsor EV, which is also equipped with ADAS but is priced higher. The inclusion of Level 2 ADAS in a sub-₹20 lakh EV makes features that were once exclusive to premium SUVs accessible to a wider audience.

Here is the price details for the new Tata Nexon.ev ADAS variants.

Tata Nexon.ev ADAS: Price (Ex-Showroom)

Note: These prices are for the new ADAS-equipped variants. The prices for the standard variants without ADAS are different. For comparison, the Empowered Plus 45 variant without ADAS is priced at ₹16.99 lakh (ex-showroom).

FAQs About the Nexon.ev with ADAS

1. What is ADAS in the Tata Nexon.ev? ADAS stands for Advanced Driver Assistance Systems, a suite of technologies that use sensors and cameras to assist the driver with safe vehicle operation.

2. Is the Nexon.ev the first electric car in India with ADAS? The Tata Nexon.ev is the first sub-4-metre electric SUV in India to be equipped with a Level 2 ADAS.

3. What are the key ADAS features in the Nexon.ev? The key features include Adaptive Cruise Control, Lane Keep Assist, Forward Collision Warning with Autonomous Emergency Braking, and Traffic Sign Recognition.

4. Which variants of the Nexon.ev will have ADAS? ADAS features are available on the new Empowered+ A 45 variant and will also be included in the Dark Edition and Red Dark Edition models.

5. What is the expected price of the Nexon.ev ADAS variant? The ADAS-equipped variant is expected to be priced around ₹75,000 more than the current Empowered+ 45 variant, placing its price between ₹17.75 – ₹17.99 lakh (ex-showroom).

6. Does the ADAS system in the Nexon.ev change the car’s performance? No, the ADAS features do not change the vehicle’s mechanical or powertrain specifications. It retains the same 45 kWh battery pack, delivering 143 PS and 215 Nm of torque.

7. What is a Level 2 ADAS? Level 2 ADAS combines features like adaptive cruise control and lane keep assist to provide semi-autonomous driving capabilities, though the driver is still required to remain in control.

8. Is the ADAS suite standard on all Nexon.ev models? No, the ADAS features are exclusive to the new top-end variants.

9. What other safety features does the Nexon.ev have? The Nexon.ev comes with a 5-star Bharat NCAP safety rating and six airbags as standard across all variants. It also includes a 360-degree camera with a blind spot view monitor.

10. How does ADAS help in traffic? Features like Adaptive Cruise Control and Forward Collision Warning can help reduce driver fatigue and prevent accidents in stop-and-go traffic.

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