The Mahindra XUV 7XO has officially arrived with a starting price of Rs 13.66 lakh, marking a massive tech leap for India’s premium SUV segment. While many are calling it just a “facelift” of the XUV700, the 7XO introduces five global and national “tech disruptions” that move the goalposts for every other manufacturer in the market.
5 Unique Tech Disruptions You Won’t Find Elsewhere
1. The DAVINCI Suspension System
The XUV 7XO marks the global debut of the DAVINCI damping technology. This valve-based damping system automatically processes road inputs in real-time, adapting suspension stiffness to provide a “plush and settled” ride over rough roads while reducing body roll during high-speed cornering.
2. India’s First Coast-to-Coast Triple Screen
While some EVs have large screens, the 7XO is India’s first internal combustion engine (ICE) SUV to feature a coast-to-coast triple HD screen setup. This includes a dedicated entertainment screen for the co-driver, allowing passengers to watch movies or play games via built-in OTT apps even while the car is moving.
3. Integrated Dolby Vision & Atmos
In another industry first, the 7XO is the first ICE vehicle in India to integrate both Dolby Vision and Dolby Atmos. Paired with a 16-speaker Harman Kardon audio system, it transforms the cabin into a mobile cinema.
4. Software Defined Vehicle (SDV) Platform
The 7XO is built as a Software Defined Vehicle, powered by the Qualcomm Snapdragon SA8155P chipset. This allows for exceptional computing speed, smoother user interfaces, and faster over-the-air (OTA) updates for the Adrenox+ system.
5. ADAS Level 2 with Dynamic Visualisation
While Level 2 ADAS is becoming common, Mahindra’s Sense+ suite includes “Dynamic Visualisation”. This displays the surrounding traffic in a 3D format on the instrument cluster, giving the driver a better sense of positional awareness.
Mahindra XUV 7XO vs. The Rivals
| Feature | Mahindra XUV 7XO | Tata Safari | MG Hector Plus |
| Engine (Petrol) | 2.0L Turbo (200 PS) | N/A | 1.5L Turbo (143 PS) |
| Engine (Diesel) | 2.2L mHawk (185 PS) | 2.0L Kryotec (170 PS) | 2.0L (170 PS) |
| Screens | Triple 12.3-inch | Dual 12.3-inch | 14-inch Single Vertical |
| Suspension | DAVINCI Valve Damping | Hydraulic with FSD | Standard Coil Springs |
| All-Wheel Drive | Available (Diesel) | Not Available | Not Available |
Why the Outgoing XUV700 is Still a Great Option
Even with the arrival of the 7XO, the original Mahindra XUV700 remains a compelling choice for many buyers for three specific reasons:
- Timeless Curvy Design: While the 7XO adopts a bolder, more upright “XO” family look with pixelated LED elements, many enthusiasts still prefer the softer, flowing lines and “C-shaped” DRLs of the original 700.
- Physical Controls: The 7XO has moved most air-conditioning and media functions to a touch-sensitive panel. For drivers who prefer the tactile feel and safety of physical buttons and knobs for AC controls, the old XUV700 is superior.
- Unmatched Value: With the 7XO’s top-end variants priced nearly Rs 2 lakh higher than the old flagship, a discounted XUV700 provides 90% of the same performance and luxury at a significantly lower price point.
Pricing and Value for Money
The XUV 7XO is launched with introductory prices for the first 40,000 customers.
- Entry-Level Value: The AX variant (Rs 13.66 Lakh) is impressively equipped, offering the triple-screen layout, 6 airbags, and Bi-LED projector headlamps as standard.
- Top-Tier Luxury: The fully-loaded AX7 L Diesel AT AWD goes up to Rs 24.92 Lakh, offering the maximum tech suite.
Frequently Asked Questions (FAQs)
What is the starting price of the Mahindra XUV 7XO?
The range starts at Rs 13.66 lakh (ex-showroom) for the AX Petrol Manual variant.
How is the XUV 7XO different from the XUV700?
The 7XO features a completely new front and rear design, a triple-screen dashboard, the DAVINCI suspension system, and an upgraded SDV platform.
When do bookings and deliveries start?
Bookings for the XUV 7XO open on January 14, 2026. Deliveries for the AX7, AX7 T, and AX7 L variants also begin on January 14, while lower variants (AX, AX3, AX5) will start deliveries in April 2026.
Does the XUV 7XO have All-Wheel Drive (AWD)?
Yes, AWD is available as an option on select Diesel Automatic variants (AX7 and higher) for an additional cost of Rs 2.45 lakh.
Does the XUV 7XO support ChatGPT?
Yes, the Adrenox+ system integrates Alexa with ChatGPT, allowing for advanced voice commands and conversational AI.
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