TVS Motor Company has returned to the white salt plains of Gujarat for its landmark second year at Rann Utsav, significantly boosting India’s experiential tourism through motorcycling. This collaboration with Gujarat Tourism aims to position the Rann of Kutch as a world-class destination for riders, blending performance, culture, and adventure.
Pioneering Experiential Tourism in India
The second edition of this initiative saw over 100 motorcycle enthusiasts, including international riders from Italy and Mexico, participate in the first-ever West Chapter ride. Members of the TVS Apache Owners Group (AOG) and the TVS Ronin CuLT community traveled from cities like Mumbai, Pune, and Ahmedabad to experience the iconic “Road to Heaven” and the vast desert landscapes.
Custom Motorcycles: A Symphony of Salt and Sky
A major highlight of the event was the unveiling of the TVS Rann Utsav Custom Series. This collection features five bespoke motorcycles designed as cultural interpretations of the region:
- The Rann of Kutch Edition: Four models—TVS Apache RR 310, RTR 310, RTR 200, and TVS Ronin—feature hand-painted designs by Eimor Customs that reflect the contrast between the salt plains and the desert sky.
- Unscripted Exploration Ronin: A specially modified TVS Ronin built for terrain exploration, featuring dual-purpose tires, Ajrak-inspired leather accessories, and a gradient finish capturing the Kutch dawn.
High-Octane Motorsports and Engagement
The TVS Premium Arena served as a hub for performance and racing DNA. Key activities included:
- TVS Apache Pro Performance stunt showcases.
- TVS Ronin Drift-R flat track training and an exclusive Women’s Drift-R Championship.
- TVS Racing FMX showcases and TVS Apache RTX adventure training.
Through this long-term partnership, TVS Motor and Gujarat Tourism are redefining how iconic Indian destinations are experienced, inviting riders to Rann.
Frequently Asked Questions
What is the TVS Rann Utsav Custom Series? It is a collection of five bespoke motorcycles, including TVS Apache and Ronin models, featuring hand-painted designs and modifications inspired by the landscape and heritage of the Rann of Kutch.
Which riding communities participated in the Rann Utsav ride? More than 100 riders from the TVS Apache Owners Group (AOG) and the TVS Ronin CuLT (Culture, Lifestyle, and Travel) community participated in the West Chapter ride.
What motorsports activities were held at the TVS Premium Arena? Activities included TVS Apache Pro Performance stunts, TVS Racing FMX showcases, TVS Ronin Drift-R flat track training, and a Women’s Drift-R Championship.
Who collaborated with TVS Motor for the custom motorcycle designs? TVS Motor collaborated with Eimor Customs to develop hand-painted designs that reflect the striking contrast of the Great Rann.
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