Volkswagen Passenger Cars India today announced its association with Government e Marketplace (GeM), to facilitate direct procurement of Volkswagen cars by Government departments. This strategic association underscores the Brand’s commitment to enhance accessibility of its GNCAP 5-Star rated range for Government entities across India.
GeM is an innovative online marketplace established by the Government of India, serving as a centralized platform for government departments to procure goods and services efficiently. The list of buyers includes central and state ministry departments, public sector units (PSUs), autonomous bodies, and local bodies. By offering Volkswagen Cars on GeM, Government agencies can purchase GNCAP 5-star rated Volkswagen cars at a competitive price in a streamline manner.
Through GeM, Government agencies can procure their bulk or singular purchase of select variants of Taigun and Virtus that are both GNCAP 5-Star rated, available through a streamlined procurement process
Mr. Ashish Gupta, Brand Director, Volkswagen Passenger Cars India, said,
“We at Volkswagen India have continued to enhance the accessibility of our model range to a diverse set of buyers in India. We are glad to associate with Government e Marketplace that enhances the accessibility of our cars for Government agencies at competitive prices. Brand Volkswagen has always led the way in providing innovative mobility solutions tailored for the discerning needs of customers. Our Omni-channel solution spans our entire product range and this association serves as a commitment to making German-engineered mobility solutions even more accessible across the nation.”
Volkswagen India has continued to amplify its focus on customer-centricity. By the association with GeM, government departments can explore and purchase Volkswagen vehicles with greater transparency and convenience, thus simplifying their purchase journey.
Highlights
- Enhancing accessibility of Volkswagen products: The Volkswagen brand is committed to enhance accessibility of its portfolio of fun-to-drive, safe, German engineered products across a diverse range of buyers
- Premium mobility now more accessible through GeM: Government departments and officials eligible for GeM (Government e Marketplace) buying, can avail competitively priced options on select variants of Volkswagen models for singular or bulk purchases
- Volkswagen Brand’s GNCAP 5-Star safety rated cars now on GeM: Select variants of India’s safest SUVW, the Taigun along with striking & exhilarating premium midsize sedan, the Virtus will be available for purchase on GeM
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