Vespa, the legendary scooter brand synonymous with style and freedom, has announced a bold new direction in India, positioning itself as a purveyor of luxury and lifestyle experiences while offering high-end luxury scooters. At a glamorous lifestyle event in Mumbai, Diego Graffi, Chairman and MD, Piaggio Vehicles Pvt Ltd, unveiled the brand’s vison for the future in India and showcased the stunning 2025 Vespa portfolio.
Speaking at the event, Mr Diego Graffi, Chairman and MD, Piaggio Vehicles Pvt Ltd said,
“Vespa has always been more than just a mode of transport since its inception. It’s a cultural icon, a symbol of self-expression for many generations, and an inspiration for artists and creators. Every decade the Vespa has undergone evolution attracting newer enthusiasts for the brand. As Vespa completes over a decade in India, Vespa’s introduction of an all- new 2025 product portfolio with futuristic features, vibrant and appealing palette has been in the making. It is a significant transition celebrating a new decade and being relevant to a new generation of customers. In India, Vespa occupies the luxury scooter segment, and we intend to grow it as a luxury-lifestyle brand. 2025 is start of new era of Vespa in India and I am quite excited with the possibilities that it brings.”
2025 Vespa product Portfolio:
The Vespa customer is discerning and appreciative of aesthetics and attention to the details, while demanding the very best performance, quality, and design. The unique and iconic design of Vespa has progressed for generations attracting customers who value its iconicity, functionality, and exclusivity.
The 2025 portfolio has been meticulously crafted staying true to the Vespa spirit while embodying the new generation’s focus on style, technology as well as performance. There’s a Vespa for every customer in the new portfolio: for the ones who love a classic interpretation (Vespa and Vespa S), for the ones who demand a technologically modern yet aesthetic outlook (Vespa Tech and Vespa S Tech), and for those who prefer an exclusive and special-edition work of art (Vespa Qala)!
Vespa and Vespa S
The iconic Vespa has serenaded fans for just over a decade in India and continues to exude its classic charm. From 2025, Vespa and Vespa S portfolio will see a refreshing design and colour philosophy as well as a new engine. The Vespa and Vespa S is completely reimagined with it’s classic ethos intact albeit subtle design changes that make it attractive to a new generation of customers.
The Vespa portfolio has an attractive and new vibrant pallet of 07 colourful and dual-coloured scooters; and Vespa S will offer 08 colourful and dual-coloured scooters.
Both Vespa and Vespa S are equipped at its heart with new improved engines in either 125cc or 150cc, delivering smoother acceleration, higher gradeability, effortless handling, and eco-friendly performance.
Vespa S also offers a special ‘Vespa Oro’ variant crafted with a special ‘Gold’ tint celebrating India’s love for gold and desire for opulence and sophistication
The Vespa variant priced from INR 1,32,500 (ex-showroom, Maharashtra) onwards is available in 125cc and 150cc in a cheerful pallet of:
1. Verde Amabile
2. Rosso Red
3. Pearl White
4. Nero Black
5. Azzurro Provenza
6. Blue and Pearl White
7. Orange and Pearl White
The Vespa S variant priced from INR 1,36,000 (ex-showroom, Maharashtra) onwards is available in 125cc and 150cc in a sporty palette of:
1. Verde Ambizioso (Matte)
2. Oro
3. Pearl White
4. Nero Black (Matte)
5. Giallo Yellow (Matte)
6. Arancio Impulsivo
7. Red and Pearl White
8. Black and Pearl White
Vespa Tech and Vespa S Tech
A completely new variant introduced to India, the Vespa Tech and Vespa S Tech are a new generation of Vespas that blend iconic style with cutting edge innovation. Offered to those who desire the latest and top-of-the-line technological features while on the go, the Vespa Tech and Vespa S Tech are bold, packed with high-end features while ensuring they stand out effortlessly.
Equipped with either 125cc or 150cc new and improved engines, Vespa Tech and Vespa S Tech present unique tech offerings, never seen before on a Vespa. From key-less ignition, to TFT Smart Dash, Bluetooth integration and navigation ability, Vespa Tech and Vespa S Tech deliver effortless performance and style. These new variants are available in 03 colourful selections for Vespa Tech and 02 colourful selections for Vespa S Tech
Vespa Tech will also offer a special edition Vespa, christened, ‘Vespa Qala’ that honors the timeless arts and motifs of India. The special edition has been introduced for customers who prefer exclusivity, artistic approach, and value timelessness that can only be offered by Vespa.
This never-seen-before offering, the ‘Vespa Qala’ will be available in both 125cc and 150cc configurations. Inspired by the celebratory motifs of Mehendi, this special-edition beauty isn’t just a scooter—it’s a journey through culture, style, and self-expression. With its seamless blend of artistry and modernity, every ride on the Vespa Qala feels like a story unfolding, where heritage meets style in perfect harmony.
The Vespa Tech priced from INR 1,92,000 (ex-showroom, Maharashtra) onwards is available in 125cc and 150cc and is available in 3 bold colours of:
- Special Edition – Qala
- Energico Blue
- Grigio Grey
The Vespa S Tech priced from INR 1,96,000 (ex-showroom, Maharashtra) onwards is available in 125cc and 150cc range is available in 2 monochrome colour selections of
- Nero Black (Matte)
- Pearl White
The new 2025 Vespa portfolio will be available in all Vespa dealerships across India from 25 February 2025.
Highlights
- Iconic Italian brand elevates its status beyond mobility, embracing a luxury lifestyle ethos with exclusive experiences and partnerships
- Introduces Special-Edition ‘Vespa Qala’ inspired by the celebratory motifs of Mehendi honouring Indian artistry, a first of many
- Introduces the cutting-edge Vespa Tech and Vespa S Tech variants, boasting features like keyless ignition, integrated navigation, and TFT display
- A specially tinted ‘Vespa S Oro’ joins the lineup, embodying India’s love for gold and opulence
- The classic Vespa and Vespa S are re-imagined with a fresh aesthetic as well as a vibrant pallet
You can add more to this story by commenting below.
