Mr. Tanmay Bhattacharya, Executive Vice President of Lexus India has shared a statement on Lexus India‘s outlook for the year 2024. Lexus India introduced 3 new models in 2023 namely the new RX 500h F-Sport Performance, RX 350h Luxury and Lexus LM. Read the full press statement below:
“2023, the year gone by marks an important milestone for Lexus India as we have registered our best ever sales, since our inception in 2017. A strong growth in the luxury car market, electrified model mix supported hybrid-electric technology along with a slew of initiatives in the brand space, has contributed to the substantial growth throughout the year.
The Lexus ES 300h which is India’s most successful model till date, has been a key model in the Lexus line up. Manufactured locally reinforcing Lexus’ commitment to ‘Make in India’, the Lexus ES 300h has significantly aided our growth in India.
Aligned with our efforts on ‘Crafting A Better Tomorrow’ by expanding our electrified product portfolio, Lexus introduced three new models last year- the new RX 500h F-Sport Performance, RX 350h Luxury and the ultra-luxury all new Lexus LM – a luxury mover. These models have been very well appreciated by our guests and it is clearly reinforced by the number of booking orders that these models have garnered. For Lexus, Hybrid powertrains have been a significant focus for us due to their ability to provide efficient and eco-friendly mobility without the range limitations of fully electric vehicles. While strong hybrids offer impressive fuel efficiency and reduced emissions, we are also closely monitoring the evolution of electric vehicle infrastructure and consumer preference. Our approach is to offer a diversified portfolio that caters to various customer needs, and as electric vehicle infrastructure improves, we are open to expanding our electric offerings.
Moreover, in the luxury segment, customers value the emotional connection they have with the brand and Lexus India by offering exclusive Lexus Life events that provide a deeper insight into our products, technology, and brand philosophy, we’ve been able to foster stronger relationships with our customers. Synonymous to the Japanese tradition of Omotenashi, which emphasizes exceptional guest experiences, these events not only enhance the ownership experience but also create a sense of belonging to a luxury community.
Moving ahead in 2024, we are confident to carry forward the growth momentum as we aim to exceed the achievements of the previous year and undertake rapid yet sustainable product line up expansion. The popular Lexus ES 300h will continue to be our focus to meet the customer expectation as it continues to captivate more guests with its incomparable quietness, elegant design, unmatched craftsmanship and hybrid technology”
– Mr. Tanmay Bhattacharya, Executive Vice President, Lexus India
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