India’s most desirable luxury car maker Mercedes-Benz today, announced the launch of the all-new Long Wheelbase (LWB) E-Class, the country’s most loved executive business saloon. With the New LWB E-Class, Mercedes-Benz further strengthens its sedan portfolio, introducing the sixth generation of its highest-selling model in the Indian market. With more than 57,000 units on Indian roads, the E-Class convincingly remains the most successful luxury saloon in the country across segments. Mercedes-Benz E-Class also remains the ‘longest- running production car’ in India, commencing its production in 1995.
The New LWB E-Class sets very high benchmark in personalised features with the aid of cutting-edge digital technology onboard, combining them with luxurious interiors and unmatched comfort. Since its local production in 1995, the E-Class has continuously evolved, adapting to the needs of its discerning customers, embodying their pursuit of the best-in-class luxury business saloon. This 6th generation model represents the pinnacle of that evolution, combining advanced digital innovations with Mercedes-Benz’s traditional attributes of luxury, comfort, and safety, making it the most sophisticated and technologically advanced E-Class LWB till date.
The new E-Class LWB introduces cutting-edge tech features like the MBUX Superscreen, offering an expansive digital interface for a fully immersive tech experience, while innovations like the new THERMOTRONIC® Digital Vent Control, allowing for personalised and automatic climate adjustments. These tech innovations alongside personalized AI-driven routines, ensure that the New E-Class evolves with the driver’s preferences. Designed for those who demand the best, the New E-Class LWB offers unparalleled comfort in the rear cabin and a superior driving experience, blending technology, comfort and luxury seamlessly.
With its sleek design, cutting-edge on-board technology and focus on personalization, the New E-Class LWB sets a very high bar in the luxury executive sedan segment in India. From its exquisite Burmester® 4D surround sound system, electrically reclining seats up to 36 degrees with extendable thigh support, MBUX controlled rear sun blinds to comfort neck pillows; the New LWB E-Class offers a luxurious rear seat experience that remains outstanding like no other, continuing its legacy as the most desirable business saloon for discerning luxury dwellers.
The New LWB E-Class’ safety concept is based on an intelligently designed body having a rigid passenger cell and specifically deformable crash structures. The restraint systems comprising seat belts and airbags are specifically adapted to this. The New LWB E-Class has 8 airbags, including a ‘front centre airbag’ and host of restraint systems and safety features.
Key India-specific highlights:
The ‘Made in India, for India’ LWB E-Class boasts of ‘India specific’ adaptations that make the sedan more suitable for Indian road conditions. From India-specific suspension resulting in better ride quality to locally sourced components for glasses, the ‘made in India’ E-Class has significant adaptations. This is also the first time the India-specific LWB E-Class has been tested globally in markets like Spain and Germany for various emission and crash test purposes.
- Enhanced Agility Control Suspension tuned specifically for Indian Road Conditions.
- The Crash and Emission tests of all-new Made in India E-Class LWB were done in Germany and Spain to comply with internal Mercedes-Benz quality standards.
- Active Brake Assist is standard and can be modified to retain customer preference for added convenience.
- The all-new E-Class LWB is the first and only made-in-India Mercedes-Benz car to have a front centre airbag.
- The spare wheel in the all-new E-Class LWB has been placed below the boot floor.
- The side and quarter glasses of the all-new E-class LWB are now locally produced in India marking a new chapter for localisation of glazing materials in India.
Key Specifications
Top Highlights of the All-new E-Class LWB:
Radiator grille with star pattern surface
A black panel-like surface connects the radiator grille with the headlamps. The three-dimensionally designed radiator grille has the STAR at the centre in the Avantgarde line that has been selected for the new E-Class.
MBUX Superscreen with large glass surface
The dashboard makes for the digital experience in the interior. The E-Class is equipped with a front passenger screen, and large glass surface of the MBUX Superscreen extends to the central display. Visually detached from this is the high-resolution instrument cluster display in the driver’s field of vision. The main icons on the central and passenger displays are now simpler and color-coded to match smartphone tiles.
New electronic architecture
The electronic architecture is more software- and less hardware-driven. The computing functions of previously separate domains take place in a single processor. Screens and the MBUX infotainment system thus share a new, very powerful central onboard computer. This form of networking improves the performance and speed of the data streams.
New selfie and video camera
A new feature is a selfie and video camera (part of the optional MBUX Superscreen) on top of the dashboard. Using the new on-board Vivaldi browser opens new possibilities for video calls for work and pleasure by enabling you to connect from your car on the go as well.
Automated comfort functions with routines
Mercedes-Benz is pursuing the use of artificial intelligence (AI) to enable the car to learn which comfort systems vehicle occupants use repeatedly. Given the same circumstances, the aim is for AI to automate such functions. Mercedes-Benz uses the term ‘routine’ for this innovation. At launch of the new E-Class, customers will be able to use templates for standard routines. They also have the option of creating routines themselves.
Intelligent passenger screen
The front passenger can watch dynamic content such as TV or video streaming on the display during a journey while the driver is protected from distraction.
Enhanced Suspension
The suspension is specially tuned keeping in mind the rear seat passengers and driving conditions in India. As standard, the E-Class is equipped with our AGILITY CONTROL steel spring suspension with selective damping system. This combines balanced ride comfort and high driving stability. The passive damping system ensures a superior driving experience on any road surface. It continuously adapts rolling behaviour, cushioning effect, and stabilization to the current surface. In the case of smaller bumps, the ride comfort is enhanced by reducing the damping effect, while with larger bumps the full damping ensures optimum stability.
Resource-conserving materials
Numerous components of the New E-Class are made partly from resource-saving materials (recyclable and renewable raw materials). For the first time, certified recycled raw materials are used in the foam of the seats according to the “mass balance approach”. In terms of their properties, they do not differ from raw materials produced from crude oil.
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