Tata Motors Passenger Vehicles (TMPV), one of India’s leading automotive manufacturers, is poised for a record festive season, driven by strong consumer demand and favorable policy changes.
The company is witnessing a robust year-on-year growth and has revised its delivery targets upward for the festive window.

Record Deliveries Expected Amid Festive Momentum
Tata Motors is experiencing a significant surge in sales during the auspicious Dhanteras and Diwali period.
- Sales Growth: TMPV is seeing an estimated 30% growth in sales compared to last year’s Dhanteras period. This growth is recorded as a new sales record for the company in this period.
- Delivery Target: The company expects to deliver over 25,000 vehicles during the combined Dhanteras and Diwali period.
- Extended Mahurats: This year, the period for Dhanteras and Diwali deliveries is spread over two to three days to align with auspicious mahurats.
Amit Kamat, Chief Commercial Officer of Tata Motors Passenger Vehicles Ltd. said,
“Overall demand has been robust, and the GST 2.0 reform has further provided positive momentum. We expect to deliver over 25,000 vehicles during this period.”

The Impact of GST 2.0 Reform
The strong festive performance is largely attributed to the recent GST 2.0 reform, which has bolstered consumer sentiment and improved affordability across key segments.
- Positive Momentum: The GST 2.0 reform has “further provided positive momentum” to the overall robust market demand.
- Wider Affordability: The policy changes have helped make vehicles more affordable, reigniting strong demand, particularly in the mass-market and SUV segments.
Tata Motors is leveraging this buoyant market environment and the extended delivery window to meet high customer demand efficiently, positioning the company for a strong close to the festive quarter.
Frequently Asked Questions (FAQs)
What is the expected sales growth percentage for Tata Motors this festive season? Tata Motors Passenger Vehicles (TMPV) expects to see a 30% growth in sales compared to the last Dhanteras period.
How many total deliveries does Tata Motors expect during Dhanteras and Diwali? The company expects to deliver over 25,000 vehicles during the combined Dhanteras and Diwali period.
What is the impact of the GST 2.0 reform on the festive demand? The GST 2.0 reform has “further provided positive momentum” to the already robust overall demand for vehicles this festive season.
Why are vehicle deliveries spread over multiple days this year? Deliveries are spread over two to three days in line with regional auspicious mahurats.
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