Tata Motors Passenger Vehicles (TMPV), one of India’s leading automotive manufacturers, today announced a dual milestone for its flagship SUV, the Nexon: it has officially become India’s No. 1 selling car in September 2025 and is dramatically enhancing its safety benchmark with the inclusion of Advanced Driver Assistance Systems (ADAS).
The Nexon continues to pioneer the safety revolution in India. It holds the distinction of being the first car in the country to receive a 5-star safety rating and remains the only SUV with dual 5-star ratings from both GNCAP and BNCAP.
“The Nexon has become the No. 1 selling car in India in September 2025—a major milestone that reflects the trust and preference of customers across the country,” said Mr. Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility Ltd..
The New Standard in Safety: ADAS Technology
The Nexon now offers an advanced suite of active safety technologies that enhance driver awareness, improve reaction time, and help prevent potential collisions—ensuring safer journeys for everyone on the road.
The key ADAS features introduced in the Nexon include:
- Autonomous Emergency Braking (AEB): Automatically applies brakes if the driver doesn’t react in time.
- Forward Collision Warning (FCW): Provides audio-visual alerts for potential front-end impacts.
- Lane Keep Assist (LKA): Provides gentle steering corrections to maintain lane discipline.
- Lane Centering System (LCS): Keeps the vehicle precisely centered within its lane.
- Lane Departure Warning (LDW): Alerts the driver in case of unintentional lane drift.
- Traffic Sign Recognition (TSR): Detects and displays important road signs for driver awareness.
- High Beam Assist (HBA): Automatically adjusts headlights for optimal night visibility.
The new ADAS-equipped variant, the Fearless +PS DCA ADAS, is priced at ₹13.53 Lakhs (ESP in Lakhs).
Celebrating Success: The Red #DARK Edition
To celebrate the sales success and the introduction of ADAS, Tata Motors has introduced the exclusive Red #DARK Edition. This special edition is available across multiple powertrains, aligning with Tata Motors’ multi-powertrain strategy.
| Red #DARK Variant | Powertrain / Transmission | Price (ESP in Lakhs) |
| Petrol MT | Petrol Manual Transmission | ₹12.44 Lakhs |
| Petrol DCA with ADAS | Petrol Dual Clutch Automatic | ₹13.81 Lakhs |
| CNG MT | CNG Manual Transmission | ₹13.36 Lakhs |
| Diesel MT | Diesel Manual Transmission | ₹13.52 Lakhs |
| Diesel AMT | Diesel Automatic Manual Transmission | ₹14.15 Lakhs |
Exclusive Styling and Cabin Details
The Red #DARK Edition enhances the Nexon’s premium appeal and desirability with red-themed accents, along with an exclusive user interface and experience for both the infotainment system and the instrument cluster.
- Exterior: Finished in exclusive Atlas Black. It features a #DARK mascot with red lettering, along with a piano black grille surround, roof rails, and skid plates.
- Interior: The cabin boasts a Granite Black theme with red highlights. It includes red leatherette ventilated front seats with diamond quilting and contrast red stitching , red accents on the dashboard and center console , and #DARK-embroidered headrests.
- Comfort: Premium material finishes and a rear sunshade further enhance comfort.
The Nexon continues to cater to every lifestyle with a wide range of powertrains and segment-leading features. The recent GST amendments further strengthen its value proposition, making it the unanimous choice of Indian customers.
Frequently Asked Questions (FAQs)
What major sales milestone did the Tata Nexon achieve? The Tata Nexon ranked as India’s No. 1 selling car in September 2025.
What is the starting price of the Nexon Red #DARK Edition? The Nexon Red #DARK Edition starts at ₹12.44 Lakh (ESP in Lakhs) for the Petrol MT variant.
What is the significance of the Nexon’s safety rating? The Nexon was the first car in India to pioneer the safety revolution and is the only SUV with dual 5-star safety ratings from both GNCAP and BNCAP.
What are the core ADAS features introduced in the Nexon? The ADAS suite includes Autonomous Emergency Braking (AEB) , Forward Collision Warning (FCW) , and Lane Keep Assist (LKA).
Which powertrain options are available for the Red #DARK Edition? The Nexon Red #DARK Edition is available across petrol, diesel, and CNG powertrain options.
You can add more to this story by commenting below.
