Hero MotoCorp Ride Safe India 2026: Enhancing Road Safety Culture
Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, has officially commenced its inclusive Ride Safe India campaign to coincide with National Road Safety Month. This three-month initiative is designed to transform road safety from a simple compliance requirement into a shared everyday social responsibility across India.
Aligned with National Safety Standards
The campaign is strictly aligned with the Ministry of Road Transport & Highways’ (MoRTH) 4Es of Road Safety:
- Education: Raising awareness through community and school-level engagement.
- Engineering: Implementing physical safety measures and intelligent product features.
- Enforcement: Collaborating with traffic authorities to instill a culture of law-abiding behavior.
- Emergency Care: Training individuals to act as first responders during critical moments.
The campaign will feature on-ground interventions and technology-driven awareness initiatives specifically in Delhi, Gurugram, Lucknow, Hyderabad, and Jaipur.
Strategic Safety Initiatives
Hero MotoCorp is targeting measurable impacts through several specialized programs:
- Safe School Zones: The company will establish 10 Safe School Zones featuring speed-calming measures, road markings, and 200 signages at key intersections.
- Surakshit Saathi: This program aims to train and certify over 1000 delivery executives as first responders, equipping them with emergency response modules and safety gear.
- Digital Outreach: A target has been set for over one million participants to take Digital Road Safety Pledges.
- Inclusivity: Marking International Women’s Day, Hero MotoCorp will host a Women’s Bike Rally for 100 riders and honor women traffic police officers.
A Decade of Impact
This latest drive builds upon Hero MotoCorp’s decade-long commitment to safer mobility, which has already positively impacted 1.6 million people across the country. By combining infrastructure improvements with behavioral training, the company continues to support India’s national road safety agenda.
Frequently Asked Questions
What is the Ride Safe India campaign? It is a three-month road safety initiative by Hero MotoCorp launched in January 2026 to promote responsible road behavior and improve safety infrastructure.
Which cities are covered under this campaign? The campaign focuses on on-ground interventions in Delhi, Gurugram, Lucknow, Hyderabad, and Jaipur.
What is the ‘Surakshit Saathi’ initiative? ‘Surakshit Saathi’ is a specialized program designed to train over 1000 gig workers and delivery executives as certified first responders to assist in road emergencies.
How is Hero MotoCorp making schools safer? The company is creating 10 Safe School Zones equipped with speed-calming measures and extensive road signages to protect young road users.
What are the 4Es of Road Safety mentioned in the campaign? The campaign follows the MoRTH framework of Education, Engineering, Enforcement, and Emergency Care.
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