Vega Auto Launches Nationwide Campaign to Promote Helmet Usage
Vega Auto, recognized as the leading road safety brand in India, has officially launched a nationwide movement to transform road safety habits. Launched on January 17, 2026, this public awareness initiative aims to eradicate the dangerous practice where riders carry their helmets rather than wearing them. The campaign addresses the reality that millions of Indian riders currently own helmets only to avoid legal fines rather than for personal protection.
The Reality of India’s Road Safety
The initiative is driven by alarming statistics regarding road fatalities in India:
- India records over 4,00,000 road fatalities every year.
- More than 55,000 two-wheeler riders lose their lives annually because their helmets were not on their heads during an accident.
- In many of these cases, the life-saving gear was found hanging from handlebars, arms, or used as footrests.
The campaign’s primary objective is to shift the national mindset from mere helmet ownership to actual usage, making wearing a helmet non-negotiable for every ride.
A Hard-Hitting Visual Narrative
Vega Auto has released a hard-hitting 60-second campaign film set amidst everyday Mumbai traffic to illustrate this issue. The film captures relatable moments featuring various riders, such as a father traveling with his family and a professional rushing to work, who treat their helmets as accessories. The narrative culminates in a sudden, silent crash and the visual of a lone helmet spinning in the air.
The core message of the film is clear: “Wearing a helmet saves lives. Carrying one doesn’t”.
A Commitment to Rider Protection
Dilip Chandak, Chairman of Vega Auto, stated that the company’s responsibility does not end when a consumer purchases a helmet. He noted that the solution to many road fatalities already exists in millions of homes, yet heads remain unprotected. The campaign represents a commitment to move the nation from evading fines to embracing life.
Vega Auto is now calling upon riders, influencers, and policymakers to join this movement and prioritize road safety on every journey.
Frequently Asked Questions
What is the goal of the new Vega Auto campaign? The campaign aims to eradicate the dangerous practice of carrying helmets on arms or handlebars instead of wearing them. It seeks to shift rider behavior from owning a helmet just to avoid fines to using it for actual protection.
How many riders are affected by improper helmet usage in India? Over 55,000 two-wheeler riders in India lose their lives annually because they were not wearing their helmets at the time of a crash.
What does the campaign film depict? The film features everyday scenes of riders in Mumbai traffic who treat their helmets as props or accessories. It ends with a silent crash to emphasize that carrying a helmet provides no protection during an accident.
Who ideated and executed this campaign? The campaign was ideated and executed by Scratchpad Creative Agency.
When was the campaign officially launched? The campaign was launched on January 17, 2026.
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