Audi My Auras: Revolutionizing Personalised Drives in India
Audi India has officially unveiled My Auras, a first-of-its-kind in-vehicle experience designed to transform luxury vehicle ownership into a hyper-personalised lifestyle journey. Launched on February 4, 2026, this platform shifts the focus from driving as a simple task to driving as a multi-sensory feeling.
One-Click Multi-Sensory Control
The core of My Auras is its ability to create a complete cabin atmosphere with a single click. Instead of adjusting individual settings, users can activate a cohesive environment by simultaneously synchronizing:
- Ambient Lighting: Adjusts the visual mood of the cabin.
- Climate & Airflow: Advanced management that intuitively responds to driver preferences.
- Seat Comfort: Activates heating, cooling, and ventilation based on the selected mood.
- Massage Functions: Adaptive controls that trigger specific massage patterns.
- Aromatization: Integrated fragrance controls to enhance the sensory experience.
Intelligent Apple Music Integration
A key highlight of the platform is the seamless integration of Apple Music. The system intelligently curates and synchronises playlists according to selected themes, ensuring a refined and cohesive auditory experience throughout the drive.
Crafted for Every Mood
My Auras is designed to adapt to the user’s life through hyper-personalised moods. Whether the goal is to be calming, energizing, festive, or celebratory, the app ensures every journey feels intentional.
- Festive Themes: Customizable settings to reflect seasonal and cultural celebrations.
- Birthday Mode: Automatically activates on the user’s special day to create a memorable experience.
- Mental Well-being: The app promotes relaxation, helping users unwind during daily commutes or long journeys.
Compatibility and Requirements
The My Auras feature is available across Audi India’s luxury portfolio and is integrated directly into the vehicle’s infotainment system or the myAudi Connect app.
| Category | Details |
| Model Year | Applicable to Audi vehicles from MY24 onwards |
| Compatible Models | Audi A4, A6, Q3, Q3 Sportback, Q5, Q7, Q8, RS Q8, and Q8 e-tron |
| Device OS | Exclusively for iOS users on select iPhone models and versions |
| Access Points | Via the myAudi Connect app or the vehicle’s MMI system |
Frequently Asked Questions
What is Audi My Auras?
My Auras is a personalized in-car experience platform that uses technology to transform every journey into a moment of comfort and calm by controlling multiple cabin settings simultaneously.
Which Audi models support My Auras?
The feature is compatible with the Audi A range (A4, A6), Q range (Q3, Q3 Sportback, Q5, Q7, Q8), e-tron range (Q8 e-tron), and the RS performance range (RS Q8).
Do I need an iPhone to use My Auras?
Yes, the platform is designed exclusively for iOS users, with functionality supported on select iPhone models and iOS versions.
Can I use My Auras if my car is older than 2024?
Feature availability is currently applicable to Audi vehicles from Model Year 2024 onwards.
How does My Auras improve the driving experience?
It reduces the need to manage multiple individual settings by allowing users to activate a complete atmosphere—including music, lighting, and seat massage—with one click.
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