Audi Revolut F1 Team Unveils Official Identity and Announces Berlin Launch for 2026 Season
The highly anticipated entry of Audi into Formula 1 has taken a major step forward with the official unveiling of the team’s new name: the Audi Revolut F1 Team. Along with the new identity, the team has confirmed that its global launch will take place in Berlin on January 20, 2026.
This announcement marks a significant milestone as the team prepares for the 2026 Formula One World Championship, uniting Audi’s engineering prowess with the innovation of global fintech leader Revolut.
Global Launch Event in Berlin
The Audi Revolut F1 Team will present its full identity for the first time at an exclusive event in Berlin. Scheduled for January 20, 2026, this launch is designed to be an immersive experience that highlights the brand’s core pillars of clarity, technical intelligence, and emotion.
The centerpiece of the event will be the official unveiling of the 2026 race livery. This follows the earlier reveal of the Audi R26 Concept in November and will showcase how Audi’s design principles will translate to a competitive presence on the F1 grid.
To ensure fans are part of this historic moment, the exclusive launch will be followed by a public opening on January 21, 2026.
A Strategic Partnership with Revolut
The collaboration with Revolut goes beyond traditional sponsorship. It is described as a strategic cornerstone of the team’s identity, bringing together two brands with a shared ambition for innovation and performance.
Key aspects of this alliance include:
- Operational Integration: The team will integrate Revolut Business into its financial operations.
- Fan Engagement: The partnership aims to shape new forms of engagement through activations and race access.
- Digital Experience: Revolut Pay will be integrated into the team’s online store for a seamless checkout experience, and Revolut users will gain access to exclusive app-based benefits.
Nikolay Storonsky, CEO of Revolut, emphasized that the alliance is built on a “shared obsession with engineering excellence” and a desire to challenge the status quo.
Corporate Restructuring and Team Bases
As part of the team’s formation, significant structural changes have been implemented. Sauber Motorsport AG will officially be renamed Audi Motorsport AG. Similarly, the team’s facility in Bicester, UK, will be renamed the Audi Motorsport Technology Centre UK. However, the company will honor its heritage by retaining the names of Sauber Holding AG and Sauber Technologies AG.
The Audi Revolut F1 Team will operate across three key locations:
- Neuburg an der Donau (Germany): Development of the hybrid power unit.
- Hinwil (Switzerland): Development of the race car and race operations.
- Bicester (UK): A technology center providing access to top F1 talent and strategic partners.
Leadership Comments
Gernot Döllner, CEO of AUDI AG, stated that the new name and logo give the team a clear identity and reflect a strong vision for their journey into the pinnacle of motorsport. Mattia Binotto, Head of the Audi F1 Project, added that the Berlin launch will be the first moment the team stands together as a collective to invite the global fan base to join them.
Frequently Asked Questions (FAQs)
1. What is the official name of Audi’s Formula 1 team? The official name is the Audi Revolut F1 Team, reflecting its title partnership with global fintech company Revolut.
2. When and where will the Audi Revolut F1 Team be launched? The team will host its global launch in Berlin on January 20, 2026.
3. Will the public be able to see the new car? Yes, following the exclusive launch, there will be a public opening on January 21, 2026, allowing fans to experience the team’s new livery and identity.
4. What changes are happening to Sauber Motorsport? As part of the transition, Sauber Motorsport AG will be renamed Audi Motorsport AG. The UK facility in Bicester will also be renamed the Audi Motorsport Technology Centre UK.
5. How is Revolut involved with the Audi F1 team? Revolut is the Title Partner. The collaboration includes integrating Revolut Business into financial operations, using Revolut Pay in the online store, and providing exclusive benefits to Revolut app users.
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