VIDA and KKR Step Up to the Crease: The ‘6 for 6’ Campaign
In an innovative move that merges the thrill of cricket with sustainable progress, VIDA, powered by Hero MotoCorp, has partnered with the Kolkata Knight Riders (KKR) to launch the ‘6 for 6’ campaign. This purpose-led initiative aims to significantly expand India’s electric vehicle (EV) fast-charging infrastructure while democratizing electric mobility across the nation.
How the ‘6 for 6’ Initiative Works
The core mechanic of the campaign is straightforward yet highly impactful: for every six hit by KKR players throughout the 2026 T20 season, VIDA has pledged to install a 6kW fast charger. This transforms every big hit on the cricket field into tangible growth for India’s EV charging network, accelerating the adoption of electric vehicles for consumers and the industry at large.
To visually mark the collaboration, VIDA has also unveiled co-branded fast chargers featuring the signature KKR colors at prominent locations.
Expanding India’s Leading Fast-Charging Network
This new campaign accelerates VIDA’s existing and rapidly expanding charging ecosystem.
- Current Infrastructure: VIDA currently operates India’s leading fast-charging network, featuring more than 5,300 fast-charging points spread across 430 cities.
- Strategic Placement: These chargers are strategically located within city limits and along key highway corridors, making longer EV journeys convenient and reliable for consumers.
- Charging Speed: The VIDA fast chargers are designed for speed and reliability, capable of powering VIDA electric scooters from 0 to 80 percent in just 1 hour.
- At-Home Flexibility: Complementing the fast-charging network, VIDA offers removable battery technology, allowing riders to easily charge their scooters using any standard 5A household plug point.
Leadership Perspectives on Sustainable Innovation
Leaders from both organizations view this partnership as a pivotal moment for sport and environmental sustainability.
Kausalya Nandakumar, Chief Business Officer of the Emerging Mobility Business Unit at Hero MotoCorp, emphasized that the campaign turns every big hit into a step toward a cleaner and more accessible mobility future. Nandakumar highlighted VIDA’s commitment to building an ecosystem that accelerates EV adoption through their growing fast-charger network and innovative removable battery technology.
Similarly, Venky Mysore, Chief Executive Officer of KKR, noted that the initiative exemplifies sport’s potential for meaningful, real-world impact. He stated that linking every six to the expansion of EV infrastructure transforms fan excitement into tangible progress, reflecting a shared commitment to sustainability and innovation.
Frequently Asked Questions (FAQs)
What is the ‘6 for 6’ campaign? The ‘6 for 6’ campaign is a joint initiative by VIDA and the Kolkata Knight Riders (KKR) where VIDA pledges to install a 6kW fast charger for every six hit by KKR during the 2026 T20 season.
How fast are the new VIDA chargers? The fast chargers can power a VIDA electric scooter from 0 to 80 percent in 1 hour.
How large is VIDA’s current charging network? VIDA operates India’s leading fast-charging network, boasting more than 5,300 fast-charging points across 430 cities.
Can VIDA scooters be charged without a fast charger? Yes, VIDA scooters feature removable battery technology, which allows users to charge their batteries using any standard 5A household plug point.
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