Mercedes-Benz India Records Best-Ever FY 2025-26 Sales
Mercedes-Benz India has set a new benchmark in the luxury automotive market by recording its highest-ever fiscal sales. The luxury car manufacturer retailed 19,363 new vehicles during the April 2025 to March 2026 period. This marks a notable increase from the 18,928 units sold in the previous fiscal year of 2024-25.
The momentum successfully carried over into the first quarter of 2026, with the company selling 5,131 units between January and March. This represents a 7% growth compared to the 4,775 units sold during the first quarter of 2025. This performance underscores sustained customer demand for both new and existing products across various segments.
Top-End Luxury and Battery Electric Vehicles Fuel Growth
The overall sales growth for Mercedes-Benz India was heavily driven by the Top-End luxury segment. This highly desirable segment experienced a 16% growth in FY 2025-26 and accounted for 27% of all luxury cars sold by the brand in India. In the first quarter of 2026 alone, Top-End Luxury segment sales surged by a strong 25%. There is a consistent demand for flagship models, and the waiting period for iconic vehicles like the AMG G 63 and the Mercedes-Maybach S-Class currently ranges from 4 months up to a year.
Battery Electric Vehicles (BEVs) are also witnessing a massive surge in popularity among luxury buyers. In FY 2025-26, BEVs constituted 20% of all Top-End Mercedes-Benz sales. Furthermore, Top-End BEVs priced at INR 1.4 crore and above recorded an 85% growth compared to the previous fiscal year. The EQS SUV, priced at INR 1.4 crore, has emerged as the highest-selling luxury BEV for the company. Mercedes-Benz is also preparing to launch the highly anticipated CLA BEV on 24 April 2026, marking the beginning of the brand’s global electric product fireworks in India.
Core Segment Stability and Strategic Value Focus
The Core segment, which includes the C-Class, E-Class LWB sedans, GLC, and GLE SUVs, played a significant role in retaining customer preference and contributing heavily to overall sales volumes. The Long Wheelbase (LWB) E-Class continues its unabated success and holds its position as the highest-selling luxury car in the country, driven notably by the dynamic E 450 variant.
Conversely, the Entry Luxury Segment experienced an 18% decline in FY 2025-26. This decline occurred within a market that is increasingly dominated by lower-priced products supported by market-led incentives. Despite this shift, Mercedes-Benz continues to focus on comprehensively equipped vehicles, underscoring a clear “value over volume” strategy. The company prioritizes customer aspirations over price-led volume aspirations.
Introduction of Scintillating AMG Performance Models
Adding to its robust portfolio, Mercedes-Benz has introduced two new performance machines designed specifically for AMG enthusiasts in India.
Mercedes-AMG A45 S Aero Track Edition 4MATIC+
This hot hatch makes its India debut and is priced at INR 87 Lacs ex-showroom, all-India. The Aero Track Edition features an AMG Aerodynamics Package engineered in a wind tunnel to enhance high-speed stability and increase downforce. Customers can also opt for the MANUFAKTUR Mountain Grey Magno premium paint finish, available for an additional INR 3 lacs.
Technical Specifications:
- Total Displacement: 1991 cc
- Number of Cylinders: L4
- Rated output: 310 kW (421 hp) @ 6750 rpm
- Rated torque: 500 Nm @ 5000-5250 rpm
- Acceleration 0-100 km/h: 3.9 s
- Top speed: 270 km/h
Mercedes-AMG GLE 53 Coupe Performance Edition
Also making its India debut is the dynamic AMG GLE 53 Coupe ‘Performance Edition’, priced at INR 1.52 Cr. ex-showroom, all-India. This model includes the AMG Dynamic Plus Package, which bundles high-performance components for a visible increase in sportiness. It features active roll stabilization through AMG ACTIVE RIDE CONTROL to provide even more agility and stability.
Technical Specifications:
- Total Displacement: 2999 cc
- Number of Cylinders: L6
- Rated output: 320 kW (435 hp) @ 6100 rpm
- Rated torque: 520 Nm @ 1800-5800 rpm
- Acceleration 0-100 km/h: 5.3 s
- Top speed: 250 km/h
Aggressive Retail Network Expansion in Emerging Markets
To support its continued growth and enhance the customer experience, Mercedes-Benz India has outlined an ambitious retail network expansion strategy under its ‘Go to Customer’ initiative. The brand plans to establish 20 new luxury outlets in 2026. This massive expansion will be supported by an investment exceeding Rs. 450 crores from Mercedes-Benz Franchise Partners over the next two years.
In the first quarter of 2026, new state-of-the-art luxury facilities were inaugurated in Bengaluru, Bhopal, and Raipur. Looking ahead to Q2 2026, the company plans to debut in key emerging markets like Visakhapatnam and Varanasi, while also strengthening its footprint in established markets like Goa, Pune, and Mumbai.
Frequently Asked Questions (FAQs)
What were the total sales for Mercedes-Benz India in FY 2025-26?
- Mercedes-Benz India achieved its best-ever fiscal sales by retailing 19,363 new cars in the April 2025 to March 2026 period.
Which is the highest-selling luxury car for Mercedes-Benz in India?
- The Long Wheelbase (LWB) E-Class continues to remain the highest-selling luxury car in the country.
How did the Top-End Luxury segment perform in India?
- The Top-End Luxury segment grew by 16% in FY 25-26 and contributed 27% to the total sales of Mercedes-Benz India.
What new AMG models were recently introduced in India?
- Mercedes-Benz introduced the AMG A45 S 4MATIC+ ‘Aero Track Edition’ and the AMG GLE 53 Coupe ‘Performance Edition’.
Are electric vehicles popular among Mercedes-Benz buyers?
- Yes, Battery Electric Vehicles (BEVs) comprised 20% of all Top-End Mercedes-Benz sales in FY 25-26. The EQS SUV has emerged as the highest-selling luxury BEV for the brand.
What are the expansion plans for the Mercedes-Benz network in 2026?
- The company plans to launch 20 new world-class luxury outlets in 2026, backed by investments of over Rs. 450 crores from Franchise Partners.
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