Suzuki Motorcycle India Opens First 3S Dealership in Bareilly | Full Details
Suzuki Motorcycle India Pvt. Ltd. (SMIPL) has officially expanded its footprint in Uttar Pradesh by opening its very first dealership in Bareilly.
Where and When
- Location: The new dealership is located at Bisalpur Chowraha, Lal Jagat Pur, Bareilly.
- Launch Date: The showroom was officially inaugurated on August 14, 2026.
Dealer Details and 3S Capabilities
- Dealer Name: The dealership is operated by Shreejee Autozone LLP and goes by the name “Shreejee Suzuki”. The official press announcement does not detail their associations with other specific automotive brands or regions nearby.
- Sales and Service: Shreejee Suzuki is a comprehensive 3S facility. This means it offers Sales, Service, and Spare Parts all under one roof, complete with a fully equipped workshop and trained service personnel.
Vehicles on Display and for Sale
While the inauguration photos feature the Suzuki V-STROM SX, the showroom retails Suzuki’s entire domestic two-wheeler lineup.
- Scooters: Customers can purchase the Access, Access ABS, Avenis, Burgman Street, and the newly launched electric scooter, the e-ACCESS.
- Motorcycles: The motorcycle portfolio includes the GIXXER, GIXXER SF, GIXXER 250, GIXXER SF 250, and the V-STROM SX.
Who Attended and What Was Said
The launch was spearheaded by Mr. Harikrishna K, Executive Officer of Sales & After Sales at SMIPL, along with other company officials, Shreejee Suzuki representatives, and local customers.
In his address, Mr. Harikrishna stated that this inauguration marks Suzuki’s formal entry into Bareilly and brings their total network in Uttar Pradesh to 63 touchpoints. He emphasized that the facility gives customers access to the full scooter and motorcycle range, and he highlighted upcoming customer engagement initiatives like the Access Mileage Contest, V-STROM Experience rides, Burgman Hangout Parade, and Gixxer Pitstop.
Suzuki’s 2026 Portfolio Expectations
Based on SMIPL’s current operations, the company is positioning its mass segment firmly around 125cc scooters, alongside its push into the EV market with the electric scooter. In the premium and big bike segments, Suzuki continues to focus on manufacturing motorcycles at 150cc and above, alongside Big-Bikes that are specifically suited for Indian customers.
FAQs
1. Where exactly is the new Suzuki two-wheeler showroom in Bareilly? The Shreejee Suzuki dealership is situated at Bisalpur Chowraha, Lal Jagat Pur, Bareilly.
2. Does the Bareilly dealership offer vehicle servicing and parts? Yes, it is a fully equipped 3S facility, meaning it provides sales, routine maintenance servicing, and genuine spare parts.
3. Which electric scooter is available at the new dealership? The dealership sells Suzuki’s first electric scooter, known as the e-ACCESS.
4. What is the total number of Suzuki touchpoints in Uttar Pradesh now? With the addition of the Bareilly showroom, Suzuki Motorcycle India currently operates 63 touchpoints across Uttar Pradesh.
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