Suzuki Motorcycle India Hosts Burgman & Avenis Hangout Parade in Hyderabad
Suzuki Motorcycle India Pvt. Ltd. (SMIPL) successfully completed the Burgman & Avenis Hangout Parade in Hyderabad, Telangana. The event served as a gathering for Suzuki scooter customers, designed to highlight the real-world performance, comfort, and design of the Burgman and Avenis models while fostering community among local riders.
Event Route and Rider Experience
The parade commenced at two local SMIPL dealerships: Aarush Suzuki and Padmaja Suzuki. From there, the coordinated group of Burgman and Avenis scooters navigated a planned route through the city’s active streets. The riders passed notable landmarks, including Hussain Sagar Lake, before arriving at the final destination, Sattva Necklace Mall.
During the transit, participants reported positive feedback regarding the everyday practicality, stylish design, and smooth ride quality of the scooters. The on-road event also generated substantial visibility for the brand across high-footfall areas of Hyderabad.
Corporate Strategy and Expansion
Operating as a subsidiary of Suzuki Motor Corporation, Japan, SMIPL has maintained a manufacturing presence in India since February 2006. The company produces a variety of two-wheelers tailored to the Indian market, including 125cc scooters, electric scooters, and premium motorcycles at its facility in Kherki Daula, Gurugram.
The Hyderabad parade aligns with the manufacturer’s broader customer engagement strategy. Mr. Deepak Mutreja, Vice-President of Sales & Marketing at SMIPL, stated that the initiative reflects a focus on engaging with customers outside of conventional marketing platforms. He noted that these events strengthen the brand’s bond with the riding community and confirmed that Suzuki plans to introduce similar initiatives to more cities in the upcoming months.
Culmination and Product Showcases
Upon reaching Sattva Necklace Mall, participants and local visitors accessed an interactive engagement space curated by Suzuki. The culmination venue provided a hands-on environment for consumers to explore the brand’s offerings.
Key on-site features included:
- Physical displays of the New Burgman Street and Avenis Special Edition scooters.
- A dedicated retail zone offering Suzuki-branded merchandise for enthusiasts.
- An exploration area focused on the styling and technical features of Suzuki’s current scooter range.
Frequently Asked Questions (FAQs)
What was the route for the Suzuki Burgman & Avenis Hangout Parade in Hyderabad? The riding route started at the Aarush Suzuki and Padmaja Suzuki dealerships, transitioned past the iconic Hussain Sagar Lake, and concluded at Sattva Necklace Mall.
Which specific scooter models were showcased at the event? Suzuki featured displays of the New Burgman Street and the Avenis Special Edition scooters at the culmination venue.
Who organized the scooter parade in Hyderabad? The event was organized by Suzuki Motorcycle India Pvt. Ltd. (SMIPL) , the Indian two-wheeler subsidiary of Japan’s Suzuki Motor Corporation.
Are there plans for similar Suzuki riding events in other locations? Yes, SMIPL Vice-President of Sales & Marketing, Deepak Mutreja, indicated that the company intends to expand these experiential brand initiatives to additional cities in the coming months.
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