Continuing the phenomenal success of Aprilia India’s ad film campaign with brand ambassador John Abraham, Aprilia India continues to push the boundaries of performance motorcycle advertising with the release of the third instalment in its highly anticipated digital ad campaign. Titled ‘Thrill’, this new film delves even deeper into the emotional core of riding, further exploring the powerful connection between riders and their Aprilia RS457. The first two ad films of this series, ‘Fun’ and ‘Lust’ have engaged over 76.6 million users on the digital mediums, leading to over 100% surge for Aprilia India website traffic conclusively proving the success of the ongoing campaign.
The newly released ad film brings alive the unbridled thrill and excitement that comes with riding the Aprilia RS457, capturing the essence of the bike’s promise to deliver unparalleled performance and adrenaline-pumping experiences. For brand ambassador John Abraham, the film shoot was nothing short of his real-life emotions of riding the Aprilia RS457. There is no mistaking the absolute thrill he experiences as soon as he opens the throttle on a purring Aprilia RS457. John’s excitement to hit the top speed, ace the apex while scrapping the knee, and the bike’s flawless support to provide a riding experience derived from its MotoGP lineage make for an engaging ad film.
The cinematic ad, directed by the renowned Nigel Simpkiss, showcases fast paced visuals that evoke a deep sense of longing and the thrill of high-performance riding. ‘Thrill’ takes viewers on a journey into the heart of what it truly means to crave the experience of a sports bike.
The ad film goes beyond traditional product promotion to create an emotional resonance with its audience. This third film is part of a four-film series that celebrates the complex emotions that come with the riding experience, aiming to foster a deeper connect between the brand and its community of passionate riders.
Speaking on his role, John Abraham, brand ambassador Aprilia India said,
“The film’s narrative is woven around the concept of thrill, highlighting the Aprilia RS457’s exceptional performance, handling, and style, and the sense of excitement and adventure that comes with riding it. This segment was truly one of the best racing bike shoots I have done in recent years and I cant wait for fellow riders and the community to see it.”
Commenting on the second film, Mr Graffi, Chairman and MD, Piaggio Vehicles Pvt Ltd, said,
“The Aprilia RS457 has proven over the year to be the absolute BEST in its segment. The ad films we have released so far with the RS457 have been clutter breaking and deeply resonate with the rider community. The new ad film ‘Thrill’ showcases the very reason a biker falls in love with his bike and John has done an incredible job to bring it out so beautifully on screen.”
Adding his thoughts, Mr Apoorva Saigal, AVP – Corporate Communication and 2W Marketing, Piaggio Vehicles said,
“By showcasing the ‘Thrill’ of riding the Aprilia RS457, we hope to inspire riders to safely and responsibly push their limits, explore new horizons, and experience the rush of adrenaline that comes with riding one of the most powerful and capable bikes in its class. Our first two ad films of this series, ‘Fun’ and ‘Lust’ have been very well received and I am sure that ‘Thrill’ will be the most exciting segment so far.”
With ‘Thrill’, Aprilia reinforces its commitment to delivering not just performance, but a sensory experience that taps into the rider’s soul, and the Aprilia RS457 continues to stand as a symbol of this unique connection.
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