Ather Energy, India’s first intelligent electric scooter manufacturer has begun delivery and test-rides of Ather 450X at Ramnagar, Coimbatore, in association with Rajdurai’s E-Vehicles Pvt Ltd, a leading 2-wheeler service company. In Trichy, the delivery and test-rides have begun at Annamalai Nagar, in association with Vela Automobiles Pvt Ltd, Trichy’s leading automotive retailer. Ather Energy already has its footprints in Chennai and now with entry in Coimbatore and Trichy, Ather is taking the count to 3 cities in the state of Tamil Nadu.
Along with test rides, people of Coimbatore and Trichy can learn about all features of the vehicle and different ownership and purchase models to buy the Ather 450X and Ather 450 Plus. Experience center, Ather space, in both the cities is likely to open in next couple of weeks. The early test rides have commenced due to the surge in bookings, inquiries, and test ride requests.
Ather Energy has already set up 5 fast-charging points, Ather Grids in Coimbatore and 2 fast-charging points, in Trichy at key hotspots. Ather Energy will install more charging points in the coming months in both the cities. The company is looking to partner with progressive hosts including cafés, restaurants, tech parks, malls, and gyms which can offer EV owners’ easy accessibility, curb range anxiety, and ease the adoption of electric vehicles. More than 120 public fast charging points by Ather Energy are up across more than 18 cities in India.
The Ather 450X, India’s quickest and smartest scooter will be available at the experience center. The scooter is powered with a 6kW PMSM motor, a new 2.9 kWh lithium-ion battery, and comes with 4 riding modes. In addition to Eco, Ride, and Sport, Ather has introduced a new high-performance mode, ‘Warp’. Ather 450X can go from 0 to 40 km/ph in just 3.3 sec in Warp mode, making it the quickest scooter in the 125cc category and the perfect choice to navigate through city traffic. The Ather 450X will also charge 50% faster than before at 1.5km per minute, making it the fastest charging rate in the electric two-wheeler category.
Additionally, the electric scooter will have a 4G SIM card and Bluetooth connectivity, allowing riders to manage phone calls and music on the touchscreen dashboard. The new 7” touchscreen dashboard, comes with a color depth of 16M and a Snapdragon Quad-Core processor. Ather 450X utilizes Android Open Source to offer Google map navigation, on-board diagnostics, and other unique features like Over-the-air updates, Auto Indicator off, and Guide-me-home lights.
Ather Energy also offers a lower-powered Ather 450 Plus which offers a top speed of 70 km/ph and a True Range of 70 km in Eco mode.
Ather Energy offers an Assured Buyback program on their vehicles which is a result of the company’s confidence in the battery and connected nature of its product. Under the Buyback program, customers will get Rs. 85,000* as a guaranteed value for the Ather 450X at the end of 3 years. Ather vehicles are also available for lease, which allows the customers to access a fully loaded Ather 450X with down payment & a nominal monthly fee, starting at INR 3,394 per month.
The ex-showroom price for the Ather 450X is INR 160,796 & INR 141,786 for the Ather 450 Plus in Coimbatore and Trichy.
Quote by Ravneet Singh Phokela, Chief Business Officer, Ather Energy:
“Tamil Nadu as a market has shown us immense potential, taking our count to 3 cities in the state. Due to multiple government interventions, the awareness and acceptance of EVs have been higher in TN compared to any other state. The dealer responses were truly commendable, which was one of the main reasons to begin operations in Coimbatore and Trichy earlier than planned. Rajdurai’s E-Vehicles Pvt Ltd and Vela Automobiles Pvt. Ltd. have been of great help and support in expediting the process. We will soon open our Experience Centers in these cities, meanwhile, consumers can enjoy the test-rides and pre-order the 450X.”
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