Bengaluru-based electric vehicle manufacturer Ather Energy has announced the appointment of Surabhi Loshali as its new Chief Human Resources Officer (CHRO). This strategic hire comes at a pivotal time for the company as it transitions from a high-growth startup to a publicly listed entity with a rapidly expanding national footprint.
Strategic Leadership for Future Growth
Surabhi Loshali joins Ather Energy with over 20 years of experience in human resources, specializing in talent management, organizational development, and cultural transformation. Prior to joining the EV leader, she held a significant leadership position at Hewlett Packard Enterprise (HPE), where she led HR functions for global business units.
In her new role at Ather, Loshali will be responsible for:
- Scaling the Workforce: Managing human capital as Ather expands its manufacturing capacity and retail presence.
- Cultural Evolution: Strengthening the company’s “engineering-first” culture while integrating new talent across diverse functions.
- Strategic People Initiatives: Overseeing employee engagement, compensation, and leadership development programs.
Tarun Mehta, CEO of Ather Energy, noted that Loshali’s expertise in navigating complex global organizations will be instrumental as the company targets its next phase of expansion into international markets and deepens its domestic reach.
Recent Leadership Reinforcements at Ather
The appointment of a new CHRO follows a series of high-profile leadership changes aimed at strengthening Ather’s governance and operational efficiency:
- Vivek Anand (Non-Executive Director): In late 2025, Ather appointed the former CFO of Hero MotoCorp to its board to bolster financial stewardship and strategic growth.
- Anjani Kumar (CDIO): The company recently brought in Anjani Kumar as Chief Digital and Information Officer to lead its AI-ready digital infrastructure.
- Saurabh Sharma (Head of Marketing): A long-time brand veteran, Sharma was elevated to lead marketing strategy following the success of the Ather Rizta.
These appointments come as Ather Energy continues its aggressive market expansion. As of early 2026, the company has surpassed 524 Experience Centres and is on track to reach 700 touchpoints by the end of the 2026 financial year.
Ather’s Evolving Market Position
Beyond leadership changes, Ather Energy has been diversifying its business model. In December 2025, the company announced its entry into auto insurance distribution, partnering with multiple insurers to streamline the ownership experience for electric two-wheeler customers. This move, combined with the successful rollout of the family-oriented Rizta scooter and the AtherStack 7.0 software, has solidified its position as a top-tier player in India’s competitive EV segment.
Frequently Asked Questions (FAQs)
Who is the new CHRO of Ather Energy? Surabhi Loshali has been appointed as the Chief Human Resources Officer (CHRO) of Ather Energy, bringing over 20 years of HR leadership experience.
Where did Surabhi Loshali work before joining Ather Energy? Before joining Ather, Surabhi Loshali held a senior HR leadership role at Hewlett Packard Enterprise (HPE), focusing on global business functions.
What are Ather Energy’s network expansion goals for 2026? Ather Energy aims to expand its retail footprint to 700 Experience Centres across India by the end of the 2026 financial year.
Who are the recent additions to Ather’s senior management? Recent appointments include Vivek Anand as Non-Executive Director (formerly of Hero MotoCorp), Anjani Kumar as Chief Digital and Information Officer, and Surabhi Loshali as CHRO.
What new services did Ather Energy launch recently? In December 2025, Ather Energy announced its venture into auto insurance distribution to offer a more integrated ecosystem for its vehicle owners.
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