Audi, the German luxury car manufacturer has put the pedal to the metal in the field of technology, completely integrating the car of tomorrow into the digital world of the customer today. The brand with the four rings introduced a host of tech-driven new-age solutions for customers as well as its dealer partners under its Digitalization strategy on the sidelines of inauguration of its new Audi Gurugram showroom.
Foremost amongst these is the Connected Car technology through the ‘myAudi Connect’ App. The App gives complete information on the car to the customer with features like Time-based curfew notifications and Disturbance notifications which alerts customers in case of any incident with the car. The ‘myAudi Connect’ App also compliments the lifestyle of the Audi owner by bringing a host of lifestyle features and offers. The Audi dealers can keep control over their complete fleet through this App. Audi has also introduced Augmented Reality (AR) and Virtual Reality (VR) elements that give customers a look and feel of the car that can be configured before the purchase. As part of its Digital Retail initiative, Audi has also taken e-commerce to the next level. The customers will now be able to purchase genuine Audi merchandise directly online from the Audi Shop on URL (www.audiindia.in/audishop).
Digitalization is one of our key pillars and the future for us. The Digitalization initiatives introduced today are designed to enhance the customer’s experience through all his stages of interaction across brand touch points. With the Virtual Reality solution, customers can get an extremely realistic experience of their individually configured car, down to the last detail. Our Augmented Reality lets customers view their favourite Audi car on a Digital device, in miniature form or actual size, making the Audi cars appear in their own garage or anywhere else. The Audi Shop brings a slice of Audi Life to the Audi brand enthusiasts for owning the same world-class merchandise available globally and be a part of the Audi family even before buying their favorite Audi. We are confident that with our new Digitalization initiatives and added features, the customer will truly experience the ‘Vorsprung durch Technik’ of the brand,
said Mr. Rahil Ansari, Head Audi India.
The customer experiences Digitalization right from his first contact with the Audi brand and it continues throughout his/her journey as an Audi family member. ‘myAudi Connect’ App brings complete safety for family members with features like Car tracking, Geo fencing (Location-based curfew) or Time-based curfew along with Disturbance in case of any incidents.
It also brings to customers features like Service booking, Service logs, Road Side Assistance, SOS features and lifestyle elements like a Concierge Desk along with a driving score for Customer trips in a gamified manner.
- Connected Car – ‘myAudi Connect’ App gives complete information on the car on real-time basis, allowing total control of the car in addition to complimenting customer’s lifestyle with a host of features and offers
- Digital Retail turns purchase into a seamless experience that is completely paperless
- Augmented Reality and Virtual Reality enables complete visualization and customization right at the customer’s home
- ‘Get in’ a virtual Audi: Audi models can be viewed realistically and with accurate details in the Virtual Reality (VR) studio
- Click to book – Audi Shop (www.audiindia.in/audishop) brings e-commerce experience for merchandise
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