Automobili Lamborghini, one of the most iconic car manufacturers in the world, is set to mark its 60th anniversary in 2023. The brand has always been synonymous with speed, performance, and innovation. And to celebrate this milestone, Lamborghini has planned a series of events worldwide that will engage customers, Lamborghini Clubs, dealerships, and fans.
Let’s explore what the car manufacturer has in store for its fans.
The Beginning of Lamborghini
Sixty years ago, Ferruccio Lamborghini realized his dream of becoming a manufacturer of sports cars by establishing the company on May 6, 1963. At the time, only a few brands dominated the industry. The company’s founder and young engineers showed a passion for innovation, disrupting the sports car world’s dogmas with groundbreaking ideas that led to a radical revolution. These values still form the cornerstone of the company today and led to the creation of legendary cars such as the Miura, a car that inspired the entire automotive industry with its spirit and styling.
Events Planned to Celebrate the 60th Anniversary
The 60th anniversary celebrations began on January 19 with the opening of the remodeled Lamborghini Museum in Sant’Agata Bolognese. The museum has been renovated and rearranged specially for the celebrations, with an exhibition titled “The Future Began In 1963.” Lamborghini Day Japan – 60th anniversary will be held on February 23 in Suzuka, Japan, with hundreds of enthusiasts and collectors expected to attend.
Lamborghini Day UK will take place on April 29 at the Silverstone Circuit, with over 300 Lamborghini owners expected to attend. The next important event will be the 60° Anniversario Giro tour in Italy, which will end on May 28 in the main square of Bologna with the Concorso in Piazza.
In the United States, the most important market for Automobili Lamborghini, the “60th Anniversary Giro” is scheduled for this summer. Lamborghini Polo Storico, the division responsible for the protection, preservation, and restoration of the brand’s motoring heritage, plans to organize the “60th Anniversary Polo Storico Tour” reserved for Lamborghini classic cars in Italy.
In October, the Vallelunga circuit in Rome will host the very first Lamborghini Festival. It’s a grand event, organized for the first time and open to all fans, where the House of Sant’Agata Bolognese will celebrate the brand and its track-oriented cars. And in November, the Grand Finals of the Super Trofeo Lamborghini will be held at the Vallelunga circuit in Rome.
Automobili Lamborghini is all set to celebrate its 60th anniversary in 2023 with a full schedule of events worldwide. The car manufacturer has come a long way since its inception, creating icons of unique style, technology, and performance. The values on which the brand was founded continue to inspire entire generations and millions of people. And now, with the planned events, Lamborghini will be engaging with its fans to celebrate its illustrious history.
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