Bajaj Auto Ltd.’s Chetak Electric Scooter brand has achieved an impressive 20,000 bookings in July 2024.
The success of the Chetak Electric Scooter as one of India’s most loved electric vehicles is attributed to some key factors. The newly-launched Chetak 2901’s solid metal body build with a great value price point starting at Rs 95,998/- (ex-showroom Bangalore) has resonated well with customers. Furthermore, the expansion of Chetak Experience Centers and Bajaj dealerships in smaller towns has also played a crucial role in improving access to the well-loved legacy brand, which has been reinvented in a modern electric avatar. The Chetak Electric Scooter is now available across ~2000 sales outlets in the country. This expanded reach has allowed Bajaj Auto Ltd to tap into new markets and cater to a broader customer base.
As the most affordable model in the Chetak lineup, the Chetak 2901 boasts an impressive range of 123 km, Features such as the Colored Digital Console, Alloy Wheels, and Bluetooth Connectivity further enhance rider comfort and convenience. Customers can choose to upgrade with the Lifetime Tec Pac which enables features such as Hill Hold, Reverse, Sport and Economy modes, Call and Music Control, ‘Follow Me Home’ lights and Bluetooth App connectivity.
Available in five exciting colors: Red, White, Black, Lime Yellow and Azure Blue – the Chetak 2901 is ideal for the modern Indian family seeking a reliable and trustworthy ride, and savings in operating costs in their commute.
The Chetak portfolio, now consisting of three models, is driving the consolidation of the industry as well as is poised to lead its development in rural and small-town India.
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